Friedman's Hell's Kitchen 450 10th Avenue, Manhattan, New York 10018

"I visited with his place when I was meeting my friend Alex during our lunch break. Although it looks small and cute from outside there is plenty of room inside. In the beginning I thought it was just a coffee place but when I saw the tables in the back I got more excited. Our lunch lasted for about 30 minutes. This time was enough to try the Pastrami Reuben. It was full of flavor and tasted clean. Pastrami is naturally heavy but I didn’t get that feeling at all. I really enjoyed it. Service was also great. I see myself going back again."

"Little gem across the street from The Four Points that was fabulous! The place tends to get very busy, we were lucky and only had a 10 min wait. Food was fabulous! Service was great and it had a very comfortable cozy atmosphere. Would highly recommend."

"Absolutely the BEST Breakfast & Brunch place ! The Chicken Chilaquiles were absolutely delicious! Sunny side up eggs were perfectly cooked, salsa was not to over spicy, shredded chicken was plentiful and avocado was the perfect amount. Strongly recommend this!"

"Another delicious meal at Friedman’s. Their pastrami is absolutely amazing, especially as part of a gluten-free Reuben. The friend chicken sandwiches, both regular and GF were a family favorite as well. Finish it off with a gf lava cake to complete a perfect meal."

"Ordered: The Reuben, Fries and Tomato Soup Cost: $20-30 Thoughts: Probably some of the best food that’s close to Javits Center. Highly recommend giving the Reuben a shot, the soup was also incredible. Fries were just kinda mid.. solid beer / drink selection. I’ve heard good things about brunch too! Side note, things were labeled with allergy information, and our waitress asked if we had any allergies. A super allergy-friendly place!"