Bilancio Eyewear 5500 East Cheryl Parkway, Madison, WI 53711

"Outstanding Service! I'm from another state and was traveling through the area when a screw popped out of my eyeglasses. I searched for a local optometrist and was lucky enough to find that Bilancio was nearby. She took the time to repair my eyewear and did not even charge for her efforts! Thank you so much!"

"Lisa has a knack for helping me find great looking glasses. I don't know how she does it. She kind of instantly knows what would look good on me. Over the years, I've gone to so many eye glass stores and no one comes close to her expertise. After purchasing glasses from Bilancio, strangers come up to me and say "I like your glasses". Wow."

"I have been going to the same optometrist for years, spending loads of money on glasses and contacts. As I was unhappy with my latest glasses, I contacted Bilancio and am so happy I did. Learned my glasses were too small, the arms too short, the prescription too strong…..what else can go wrong? Well, I am now back into contact lenses with the correct prescription and glasses that FIT. My eyes are no longer constantly dry, I no longer have to constantly adjust my glasses when I wear them, and the freedom of contacts is a life changer. Thanks Lisa and Lance!! You have a customer for life!"

"I recently moved to the Fitchburg area and was looking for a new optometrist. I've worn glasses my entire life and always hated them, therefore wearing contacts exclusively for the past few decades. My past two pairs of glasses I gave Zenni a try to find something more "fun" but still didn't really land on something I was willing to wear often. I'm at a point in my life where I want to get things EXACTLY right. From my first appointment at Bilanco I can tell how much Lisa cares about her patrons. Even in Covid times, my appointment experience felt very safe and friendly. She helped me pick out a new pair of glasses that are the first ones I'm actually excited to wear in a long time and I could tell she was being real in her comments, not just trying to make a sale. Finally, there was something about the contacts I ordered that just wasn't quite right, and she immediately accommodated bringing me back in so we can get things fixed. I've spent several years now just going the simple route of getting my prescription and then ordering things online, but I've now seen the difference in service and experience that can come in working with a kind and knowledgeable team. Highly recommend!"

"What a terrific experience I had at Bilancio Eyewear! Lisa exemplifies customer service excellence. She is professional, respectful, and sincerely wants you to be happy with your glasses. When I bought my glasses at Bilancio, Lisa understood how important the decision was to me regarding the style, color, and quality of glasses I wanted. She thoroughly explained the details of the quality of the lens and the frames, which I appreciated because I like to know the behind-the-scenes information about what I buy --- especially my glasses. Lisa went above and beyond to make sure I was completely satisfied with my glasses. It is refreshing to know that someone still understands how to genuinely appreciate their clients. Thank you, Lisa!"