Ulta Beauty

"I had never been to one of these before, it has a highly confusing setup. Things are organized by brand, not what they do, so to compare different products for the same thing you have to scour the place. Finding something specific you had in mind going in is a treasure hunt, it could be anywhere. Not intuitive, kinda pricey."

"The whole crew have such a welcoming vibe. They're quick to assist and knowledgeable about their products. They've created an atmosphere that is very friendly and helpful. Charlotte in the salon is the most unique and caring stylist and her instincts are spot on. Stephanie has a knack for matching the absolute best colors for your skin. Her brow bar experience is fantastic. I love spending my money here!"

"My husband ordered me a straightening iron for Christmas from Ulta and they shipped the wrong item (he still has the receipt of what he ordered). When he went to exchange the item today and have the the correct item ordered, he was told that he would have to return the item and pay again for the item that he originally ordered at it's current price. The correct item was on sale and Ulta is telling him he will have to pay more for the item because it is no longer on sale, even though the mistake was on them. Disgusting, and I will no longer be spending my money there. Shephora will get my business."

"Went into Ulta looking for some affordable makeup. Zoe was my cashier & she was very informative of some brands that would be in my budget. I very much appreciate coming in and being able to talk to an employee about what I’m looking for!"