Peace Token Fishing Tackle 1301 U.S. 9, Middle Township, NJ 08210

"People there don’t help at all. I promise you money is better spent at no bones bait and tackle in wildwood, probably some of the nicest people you’ll ever meet"

"Very pricey but that was to be expected. Large selection of just about anything you could need. Customer service was lacking to say the least. Whenever I go to a tackle shop on vacation I ask for the best bait and best spots. I spend $75 - $100 gearing up and expect a bit of "insider" info. Obviously, fishing is not catching so sometimes it's a bust which I thoroughly accept. But this was a different experience. This place recommended that we buy one specific bait (clams) that would work "everywhere". No spots, no other information or options. We fished multiple bay spots, shore spots, bridges, jetties, piers, etc... Absolutely nothing on the clam or the rigs we were talked into buying. The only luck we had was with frozen squid on high low rigs we had from our last trip to Alabama. Overall I was obviously not happy with the info I received nor the push to buy over priced tackle and bait that ultimately did not work in the slightest. I recommend going elsewhere for your fishing needs..."

"Impressive selection and service. G. Loomis, St. Croix, Penn rods and reels, Fenwick, Shimano rods and reels, and much more. Lots of lures, pre tied rigs, hooks, jigs, buck tails, rubber lures, gulp, etc. Also lots of extras like waders, boots, clothing, hats, and sunglasses. This store was a very pleasant surprise and had all the brands that I was hoping to find close to Stone Harbor / Avalon."

"If you can’t find it here you don’t need it"

"First time stopping by Peace Token because I was looking for a part and all the shops in my area are closed. I was amazed at the amount of inventory and selection they have and they were extremely helpful and knowledgeable while I was looking at various reels. I spent some time looking through the rod selection they have and found a G. Loomis casting rod I’ve been looking for and it was on sale too! Needless to say I bought it. They had other rods that I couldn’t find in stock anywhere else too and I wish I had stopped by sooner. I don’t like ordering a fishing rod without being able to handle it first, so this shop will be one off my go to spots now even though I’m friends with the owners of two other tackle shops in my area."