Novella Bridal 565 Sutter Street, San Francisco, CA 94102

"review based on alteration services: Had a hard time finding a trusting and affordable place to get my wedding dress altered. Before I came in, I thought I just needed my dress to have pad inserts... Carol went hardcore! She noticed that I could barely breathe in my dress and loosened up the inseam's under layer *AMAZING*, added my bra pads perfectly, then realized she could flatten out and take in the inseams on the sides (i didn't think it was necessary, but after she fixed it I'm so glad I trusted her.. amazing amazing!). Carol literally saw me once a week for like 4-5 weeks because she checked in if any little detail was changed. I am so thankful for Carol and her expertise. She's sweet, silly, and has an amazing skill! THANK U CAROL! Side notes: - Carol is located upstairs! - Carol accepts apple pay which was a plus! - very clear and honest with pricing - parking is surprisingly easy, right in front!"

"Novella Bridal took me by surprise because the shop window is tiny, but don't be fooled. They have a wide range of dresses and types and their stylists are down to earth, practical people who are so helpful. I went in with my wedding due to happen in 5 months and totally unsure what type of dress I wanted, and my stylist Alex was amazing in helping me identify what I liked about dresses, what I didn't like, and where my comfort zone was. The whole time, she let me lead and didn't put so much as an ounce of pressure on me. She helped me try out a few challenging styles which absolutely helped me confirm that the one I landed on was the right one for me. I found my gorgeous gown there and scheduled alterations with the in house seamstress Carol. I got text reminders of my alteration appointments and so long as you bring your shoes and do what Carol tells you, you can be in and out of your alterations appointments in the speed of light! What a delightful, well organized experience. I 100% recommend it."

"This was the first bridal store I came to on my wedding dress hunt last year . The young lady that answered the phone was so sweet when I call , I called because I wanted a particular dress but they did not have it . I still went ahead and check the bridal store out because of how sweet the lady was on the phone . I came here less than two hours I found my dress and I thought this was gonna be hard especially I’m very picky . Did I mention this was last minute my wedding was like in three months “ Covid ups and downs “and they worked with me . The service was a one amazing ladies , she made sure this dress was exactly how I wanted . Everyone loved my wedding dress . I highly recommend this Bridal store ."

"Helped my friend shop for her wedding gown here. Very friendly staff and a lot of options for reasonable prices. They did a great job accessorizing the dresses that she was interested in."