East Honolulu Clothing Company
1613 Houghtailing Street, Honolulu, HI 96817
Hours open
Monday:
Closed
Tuesday:
9:00 AM - 1:00 PM
Wednesday:
9:00 AM - 1:00 PM
Thursday:
10:00 AM - 5:00 PM
Friday:
10:00 AM - 5:00 PM
Saturday:
10:00 AM - 5:00 PM
Sunday:
Closed
Photos
Location & Phone number
1613 Houghtailing St # 2, Honolulu, HI 96817, United States
About the Business

East Honolulu Clothing Company, located at 1613 Houghtailing Street in Honolulu, Hawaii, is a local fashion design and production studio specializing in cool, comfortable island wear. Known for their original wick-away aloha shirt and Hula Holoholo convertible dress, the company has been creating unique pieces from wicking athletic fabrics for nearly three decades. While the retail storefront has closed, customers can still find their garments at Na Mea Hawai'i at Ward. The company is focusing on designing in new ways, collaborating with other businesses, and continuing to create their signature prints. Check out their website for updates on their evolving business and to shop their innovative designs.
Reviews
"Everything off rack is beautiful and if one doesn't fit, she can make tailor one to perfection. I just bought my Mu'u for my first hula performance and it is beautiful and cut exactly how it needed to be...."
"Great place to get an Aloha Shirt: custom fit with your choice of prints!"
"My wife and I walked into this store looking for a dress that we seen online. The lady who was inside (must be the owner) was rude and quite frankly I was embarrassed being kama’aina to these islands by the way she treated us. Honestly it was as if we were being an inconvenience to her. I honestly am ashamed to bring my wife into the store who is originally not from the islands as I speak so much of the “Aloha Spirit”. Non of what was found at this store! We politely and quietly walked out saying thank you but not a good vibe in this store and she definitely doesn’t deserve our business. But, on a bright note, we bought a dress that probably doesn’t fit my wife and she really didn’t even like it but because they were so nice and treated us with so much aloha, they got our service and I’ll do it over and over again. Even if their product isn’t the best, it’s about the aloha!"
"Great clothes! You can have any size and color and design created just for you. Their fabric and designs are gorgeous..."
"I absolutely love this store! Prices are awesome and the authenticity of their products are spot on."
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