Southern Humboldt Business & Visitors Bureau 773 Redwood Drive, Garberville, CA 95542

The Southern Humboldt Business & Visitors Bureau is a unique destination marketing management organization located in Garberville, California. Established in 2017, it is the first organization of its kind in the United States to include the cannabis industry in its mission. While showcasing the natural beauty of the area, such as the Avenue of the Giants and the Lost Coast, the Bureau also highlights the historical and cultural significance of cannabis in Southern Humboldt. The Bureau is actively involved in community projects, such as the Garberville Complete Streets Infrastructure Project, aimed at enhancing tourism, business development, and overall appeal of the region. Through events like Westside Live Market and partnerships with local farmers and businesses, the Bureau promotes a holistic experience for visitors, combining the beauty of the landscape with the rich cannabis culture of the area. Southern Humboldt is described as a magical and vibrant destination, offering a wide range of outdoor activities, fresh local produce, and a unique cultural experience in America's cannabis heartland.