Subversive Cycling Company 327 West Jefferson Street, Rockford, IL 61101

"Great local owned bike shop. Nice to be able to support a small business over the corporate shops. Rider owned, met him on the trais."

"Stopped in needing a fresh back tire and was in and out in 30 mins. AJ was very knowlegable and fair with pricing. We were conversing about local riding as he worked on my bike. Highly recommended!"

"Great shop! Very knowledgeable and friendly. They were able to get my bike tuned up AND new parts put with a quick turn around time! Other shops wanted up to two weeks, but I'm out here trying to ride. Go Subversive, they will take great care of you."

"AJ is the man, a passionate, knowledgeable, and professional individual for bikes. Not only is he really in tune with the biking community, he really takes pride and joy in his work and community. I cannot recommend AJ and Subversive enough. Check out his events that he promotes. I'll be joining some soon."

"Best service and prices in town! Local Veteran owned and very helpful with any and all questions. They run a BMX racing team that helps a lot of local kids get into a positive sport and they donate bicycles to local charities to get kids active and help adults with transportation. No other shop comes close to the low prices and all of the gear sold is very good quality. Best place to start when looking at bicycling for fitness or transportation. They also stock electric bicycles that can get you around with higher speeds and controllable effort. Easy when you want a nice cruise without sweat, but you can still get an excellent workout if that's what you want for the day. My e-bike has replaced 90% of my nice weather driving and goes 20-30 miles while only costing 7 cents to charge up. 3 hours of charging gets me back to 80% battery."