Mitsuwa Marketplace - New Jersey 595 River Road, Edgewater, NJ 07020

"All the food. Grocery store, several restaurants/lunch places and dessert options!! Got the purple potato on purple potato ice cream and it was phenomenal. Behind the complex is a great view of the city. Parking horrendous, but worth the effort between the food, the view and the other shops!"

"Mitsuwa is a large Japanese chain supermarket that anchors a strip mall containing other Japanese stores (e.g. Kinokuniya bookstore, Shiseido cosmetic store, Daiso dollar store, etc). It is one of if not the biggest and most extensively stocked Japanese store in the tri-state area. They carry many food items that are often difficult procure at other supermarkets (e.g. nagaimo used for okonomiyaki, shio kōji used for marinating, myoga (Japanese ginger), etc.). They also carry a wide assortment of non-food items from Japan (e.g. cleaning supplies, beauty supplies, rice cookers, cooking utensils, and on and on). It’s not cheap, but a lot of things are shipped directly from Japan. I especially like going to Mitsuwa when they showcase a particular region of Japan as you get to eat regional foods that you rarely see outside of Japan - right now, they are showcasing food from Miyagi prefecture in the Tōhoku region. The supermarket also houses a very popular food court, confectioners including the high-end Minamoto Kichoan, a Japanese bakery, a café, an outpost of Royce Chocolate (a brand from Hokkaido), along with a few other stores. In the food court, Hokkaido Ramen Santouka and Omusubi Gombei are especially popular and often have long lines. Just a word of advice - try to go during the week because the weekends are a complete zoo - long lines for the food and for tables, no parking, irritable crowds, etc. If you insist on going on Saturday or Sunday, I would recommend trying to be there early (as in 10 AM) even though most restaurants open at 11 AM."

"He loves seafood so this was the perfect place to stop and grab everything. Looks just like the market in Japan. Had everything we needed. Beautiful selection of roe and cuts of fish. Well organized. Most makeup was reasonably priced but there were some kids items that seemed a bit over priced but most things were at a regular or even cheap price point. High quality Wagyu cuts that they really enjoyed."

"A fun, small japanese supermarket with loads of authentic items you can't find elsewhere. The attached food court has tons of options that all look fantastic. Prices are all very understandable for what they offer and everything was very clean."

"I don't live in New Jersey so coming to Mitsuwa always feels like a mini day trip vacation. This place never fails to surprise me with products I've never seen before and the variety of foods is always amazing. I can satisfy all of my cravings here and still bring a ton back home to slowly enjoy. They have fresh produce, so many varieties of drinks, rice, teas, sakes, breads, ramen, snacks etc etc! The list goes on and on. I always walk out of there happy and already wishing I'll be going back again soon!"