The Rugged Mill 2633 White Mountain Highway, Conway, NH 03860

"It was wonderful they had everything I needed all the hats I wanted thank you great job"

"Oh my gosh. What great service. I was walking by and noticed a sale on rain gear my husband needed. Since I was walking. I had no CC. They held my item until the following day. This is how the locals do it. Kindnesses, respect, and the whole time I was in there. It was relaxed, not pressured, not stressing.i actually dropped of snacks they were so amazing. Hard to find . You can't go wrong. A valley original. And I love that.still smiling"

"This was my favorite shop in this cute little town. They had some great sales and super soft/warm/comfy/etc clothing. I found a lovely jumper and a cute super soft T-shirt. Also, they had amazing water bottle stickers - the small ones that are so hard to find! There were dressing rooms to try on clothes and the store was bigger than it looked. And the people working there today were fabulous! Friendly customer service which is harder and harder to find these days!"

"THE BEST GEM EVER! If you are a fan of Pendleton, or anything quality (Patagonia, etc) this store is just heaven. Everything is beautifully organized, current collections as well as patterns from the past, and the back room is a gold mine! On top of that it is run by the nicest people, making the shopping experience far superior from anything with similar items in Boston! I will be saving my cold & souvenir clothing needs for trips to North Conway and The Rugged Mill. *Sidenote, I had a newborn, and one of the owners helped me use their personal bathroom to prep a bottle.... does it get nicer!? (spoiler alert: NO!)"

"This is such a cute store with a large assortment of items to purchase. Upon entering you will certainly notice all of the cute stuffed animals. They have plenty of clothing for people of all sizes and that is awesome. They also have lots of home decor for your home decorating pleasures. The staff was very pleasant and were more than happy to help us during our visit. We were able to buy something for everyone in the family. We truly enjoyed our shopping experience here and we can't wait to come back up in the summer."