American Family Fitness
11760 West Broad Street, Richmond, VA 23233
Hours open
Monday:
5:00 AM - 11:00 PM
Tuesday:
5:00 AM - 11:00 PM
Wednesday:
5:00 AM - 11:00 PM
Thursday:
5:00 AM - 11:00 PM
Friday:
5:00 AM - 9:00 PM
Saturday:
7:00 AM - 8:00 PM
Sunday:
8:00 AM - 6:00 PM
Photos
Location & Phone number
About the Business

American Family Fitness, located at 11760 West Broad Street in Richmond, Virginia, is a gym and health institution that caters to individuals of all ages and fitness levels. From high-intensity boot camps to mindful yoga, there is a class for everyone. Kids aged 9-13 can also learn about exercise and equipment suitable for their age group.
One of the standout features of American Family Fitness is the onsite childcare in the secure KidZone, allowing parents to workout without worrying about finding a sitter. Members also receive a one-hour consultation with a certified trainer to create a personalized exercise plan.
With state-of-the-art cardio and strength training equipment, as well as a variety of group classes, members can work towards their fitness goals in a way that suits them best. The club is family-friendly, offering swimming classes, youth fitness programs, and sports activities for children.
American Family Fitness has been serving the community for over 33 years, providing quality service and a clean environment for members to stay healthy and fit. With locations across Central Virginia, this locally owned and operated institution is dedicated to improving the physical and mental well-being of its members.
Reviews
"Equipment is out of order very often at this facility was alarming is the showers have not been consistently providing hot water in over three weeks I reported it twice got no response. Staff at front desk doesn’t seem interested in Customer Service when reporting equipment that is not working properly . This is the best American Family in the area I just wish it worked more often. A cold shower a Workout And 20 minutes in the steam room read by cold shower in the middle of January is totally unsatisfactory. Reporting the latest issue I asked if I should go somewhere else and was told that was my decision"
"Updated to 2 stars for the policy to call and check on reviews. Taylor who called handled it extraordinary. Couldn't have asked for a better person to follow up. Though, I'm not sure why a supervisor/leadership is not following up on these types of issues. I still feel like there are some systemic issues that aren't being handled very well there. Hopefully, they improve service for others and allow an easier process to join. I don't think I'll be joining but hope others have a better experience. I arrived Jan. 7th morning and was thinking about signing up either on my own or with my mother who has an existing membership. She was to arrive later so I went ahead and signed up for the free pass online which instructed me to come on in to try out its facilities. Great. When I arrived and told them about the free pass, I was told to wait. I waited while they helped another guest, no problem. I felt I was met with annoyance when they could finally help me. I was told I was supposed to call ahead. There is no mention of having to call ahead online. Having to call ahead was mentioned a few more times while they were assisting me. I even apologized as I didn't realize it would be so difficult to try to use the gym before obtaining a membership. I was told it wasn't difficult just that I should have called ahead. While displaying an air of inconvenience and annoyance. I mentioned how I was possibly going to join my mother's membership as she lived with me but was going to inquire later. Key phrase was I was going to inquire later. I was then asked for her name for some reason. Then looked her up and asked if I lived with her. I said Yes she lives with me. I was told our driver license addresses don't match so one of us would need it changed. Then was vague on if they take other forms of proof of ID which are easily accessible. DMV address change is definitely not worth it at this point. So just wanting to try the place out, I felt dismissed at just wanting to try the place out in the first place and played 20 questions on why I can't join."
"Hey, AFF. 35 is really staring to look like 65+. It’s hard to tell a friend that, but It’s time to put yourself on an excercise regiment. A New Year’s resolution, maybe. To be your flagship store I am surprised at how much you have neglected yourself. The amount of deferred maintenance here and lack of cleanliness is shocking. Many pieces of equipment are in disrepair and the building is really in bad shape. And whatever you do, you should check the turf before you lay on it. Gross! The front desk staff are great by the way!! Very friendly. I want to stay here but it is hard to with all this filth."
"Staff is always nice. Trainer Mike is awesome. Gym equipment on floor is great. Lots of variety and great hip thrust machine. But, the class equipment is terrible. I take classes all the time. You have to go thru almost all the steps just to make sure it isn't broken. The dumbell weights covers are peeling off and are gross. The bathrooms are always dirty especially the upstairs bathroom. They almost always have no toilet paper and being a woman it's not fun having to woddle over or ask to spare a sqaure."
"Super wholesome people, staff is super nice. Lost and gained a ton of weight going here and couldn’t have done it without amfam. My friend who’s been going over 10 years though had his membership frozen and they wouldn’t let him buy a pass to get in, or let me use my guest pass, even though he’s been going for years. Other than that experience, super awesome gym, would highly recommend. Also kid zone staff is awesome helped in my younger years and still supporting me in my order years."
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