Children clothing store in London

“I've been going to Gemma for the last few years for my sons shoe fitting. I love how brilliant and patient she is with him and how much she knows about kids shoes. There are quirky gifts and great kids clothes too. Her ethics are brilliant and there's always something to look at. Luckily for me she's on my doorstep and I can't imagine going anywhere else for my kids shoes.”

“Love this store! The 3 pieces I purchased are such a great fit and quality is wonderful. Staff were incredibly helpful and patient in helping me find the perfect outfit for a special occasion! Will be back soon!”

“An amazing store. I bought my Eid clothes from here and I’m very happy. A great selection of all types of fashionable clothing. Best prices and best customer service. Owner is extremely friendly and helpful too! Don’t hesitate to pay a visit.”

“A small paradise in London Soho. I really miss these kind of shops where you can take a moment to look and find amazing pieces. Everything was so organized and displayed with a strong passion to detail that I could spend hours there. The staff was very kind and they made feel at home. Very good taste and styling skills! IKKS - It Keeps Knocking Souls”

“Lovely customer service, amazing designs and lots of different styles to choose from. Definitely recommend!!”

“Best tux shop in London! Oya is a gift from God for service to anyone who needs to look your finest for a formal event. She dialed me up for a presentation awards tux same day and I looked smashing, thanks to TuxLux.”

“I used Najma for babyprints to do my sons castings and she did an amazing job! From the initial enquiry she was so friendly and she kept me up to date with everything! Amazing frames she created so happy with them! Thank you again Najma x”

“Bunny ear sweater is adorable! I was looking for a baby sweatshirt with bunny ears and finding a cute one was not very easy. This one is just right. I like the neutral tan color, although the color does look a bit like a kangaroo. Would be great if they had the sweater in an off white. Wooden buttons are very nice. Highly recommend this company. The clothes are very well made.”

“If only there were 6 stars! Mini Rodini is fabulous, yes, but at the end of the day, a retail shop is only as good as its people. From my first visit to the store my toddler and I were made to feel at home. They welcomed her, offering immediately to close the shop door to the side wall so that she could run freely around the store. (Thoughtful!) They are personable, helpful and very kind. Rogerio is amazing at suggesting pieces for her knowing what I like, keeps you in the know for specials in London and will always hold a size for you to pick up. The team has made me even more loyal to the brand, and now I shop solely in store versus online. Obrigada!”

“Really recommend this shop! It’s a splendid brand for kids!! Amazing for both the service and the wide range of beautifully Italian crafted products!!”

“This is the best place to get your child’s feet measured and the correct shoes for them. Dorothy is an expert on children shoe brands, which will be the right fit for the shape of your child’s foot. She only recommends what’s best for them, if she doesn’t have anything right in stock she’ll tell you and get the right thing ordered. Don’t let the size of the shop fool you. She’s got a large enough range for all ages. She’s also brilliant with your kids, and happy for them to walk about and explore. After having one too many bad experiences in places like Clark’s where the assistants no longer have the training for fitting children’s shoes, I found this on my doorstep. And I wouldn’t go anywhere else for their shoes now. Highly recommend- you won’t regret it.”

“This is a fantastic shop with an amazing owner. Gigi is brilliant at helping you become your most confident and fashionable self and she has everything from vintage designer items to more current fashions. Every time I visit there is something new and wonderful and seeing Gigi is always a treat. Highly recommended!”

“I visited Quinn Harper children occasion wear and they have amazing quality boys suits and shirts and girls communion dresses. My son loves his suit. The customer service was top notch too!”

“I’m from New York and was on a school trip to London. Because the toys I want are out of stock in America and jellycat is from London, I searched “jellycat” in Google Maps and saw there is a comment saying”a huge collection of jellycat” under “So Tiny London”. I went to So Tiny, there was no stock but Emma said she could help retain the toys when they are in stock and send toys to New York. Thanks Emma, I received the toys and they are very lovely.”

“I highly recommend Woody's. I've looked in several other shops for smart and party boys' clothing and found nothing. Richard took charge and together, with my son, they found his outfits quickly and painlessly. Worth the experience for such good service.”

“I've been visiting/buying from rage since I was 17 years old ! I'm nearly 40 and still visit an buy from Bob and family”

“I'm Zora and I'm 8. Tony is a extremely kind person and I love going to her store because she makes cute and amazing clothes that make lodes of children happy on a rainy day. Her clothes are well designed and are beautiful . Love to stop by and say hello. She is a magnificent person with a magnificent shop that I love and you should too.”

“The choice of clothing and brands is great, I was looking though for some vespa items didn't find still brilliant shop.”

“I needed a dress last minute before my walima, as another shop had let me down. I found a really pretty dress and Mysha london tailored it for my exact size and fitting within 24 hours. Excellent service and couldn’t recommend them enough.”

“What a beautiful store! Such a lovely selection of products for your little ones, and even the odd treat for us mums too! Ordered online and the response and delivery was excellent, will definitely be ordering again.”

“We stopped by here for a couple of last-minute presents for a niece (7) and nephew (3) and found a lovely bag, puzzle and hair clips. Friendly service. They've managed to fit a lot in a small space (sometimes a bit of a squeeze because of pushchairs but that's understandable!).”

“A very happy Canadian customer! I just ordered the Traditional Handsmocked Romper (it arrived on my doorstep only a few days after ordering!), and I couldn’t be more thrilled with the elegance, quality and beauty of the piece. Unfortunately you just can’t find such gorgeous children’s pieces in North America. Thank you Pepa & Co for making such lovely clothes, such an easy ordering process, and speedy international delivery. You have a customer for life! xx”

“Georgia worked tirelessly to answer all my questions and bring various different sizes for me to try. 10/10 service, much appreciated. I usually hate shopping in Westfield (I imagine I will be sent to haunt it when I die) but this was a very pleasant experience.”

“On the expensive side but good quality and customer service was second to none when I had a problem .Would definatley use again and top marks to polite helpful manager”

“Needed a suit for wedding the day before the wedding. Contacted the store spoke to Sam said he could help turnt up at 7pm by 8pm I had a suit tie and shoes and also some accessories thanks to Sam's help and attention great customer surface second to none. I was also impressed with the quality of the items in the shop.”

“Great shop, staff really know their stuff...mail order and in store collection have been very efficient during lockdowns. Thanks to the whole team.”

“Lovely shop, lovely thought out that you can sit in numerousebpkaces to try on shoes and the staff is ready to help at any minute.”

“Update: Best shoes I ever bought, my third pair now and the only one shoes I wear for the last two years everywhere around the world and at home. Love it! I went there many times before making the decision to buy one of their vegan shoes. Every time I was well looked after, mainly by Agnieszka and Camil. The shop is great to try the shoes however it would be nice I think to have a sort of different type or ground to see how the shoes feel on different ground, like in trek shops. I just bought the shoe yesterday so I will update on my experience another time. But I was happy with the service.”

“This is a heaven place for a minimalist who likes things being sorted and arranged to perfection! Me and my husband loved this place and were able to find clothes that fit perfectly! Very well lit shop with many options of clothes, accessories and small home items for bath or storage options made in a very creative but subtle way. Prices are not cheap, but quality is good. Its a new shop as far as we know and it has elevators going up and down as well as lifts to the first floor.”

“Lovely team and products. I bought a present for my son and the sales assistant offered to wrap it for me at no extra cost. I was really impressed!”