IT'SUGAR Coney Island

"This place is great and looks like a real candy land. The only problems is that A. it is pretty costly and you should expect at least 10 bucks out your pocket just to buy 1-2 items and about 50+ to buy a decent amount and they took away the corner section which had all the gags and joke items which is kind of disappointing since I loved looking at that section and buying a few things."

"Nice spot for anyone craving sweets. Plenty of choices whether you want chocolate, gummies, sugary, sour or fruity treats. For 16$ a pound a little pricy but nice treat."

"I stop in every so often when visiting Coney Island, even in the off-season. This candy store has some of the most unique sweet selections I have ever seen, most of which can make really great gag gifts. On my recent visit, I purchased a different assortment of jelly beans. I would have never guessed that the popcorn flavored, or the toasted marshmellow jelly bean would taste good. But, surprisingly, to me, the flavors actually worked! The prices of the candy by the pound can be a bit costly, but it is so worth it. They also sell humorous souvenirs and chocolate candy laced with alcohol. It is one of those stores that has a little bit for everyone. The store is kept very clean and the staff is friendly. It is definitely a place to check out while visiting Coney Island."

"My friends got me one of these for my day and I have to say I never ate more than a few bites of either flavor. I had multiple flavors but they just tasted... Feelin' blue or more ! Not when this guy's around ! Lot of fun and your friends seriously, invite some friends over to help you eat this will need to get the many flavor . Friendly employees . Great color full shop and clean ..Enjoy !"

"Sugar galore! Every imaginable confection exists here, from mass-produced candies like Nerds™️, to scarcer brands. Fair prices. Store is well-maintained, with bright colors, reasonably spacious aisles and friendly employees. Very convenient location. Also on sale are some miscellaneous merchandise like designer mugs, cards and kitsch sundries."