Grassroots California 2550 West 2nd Avenue, Denver, CO 80219

"They have the coolest hats here with a selection for everybody and anybody. All styles to fit your desired look for any occasion. They have a desirable clothing selection as well with outfits to show off your true personality, whether it be eccentric, or laid back. Very nice spot . It's a gem of denver and definitely worth the stop in to at least browse and look at the art. I will return again and again. Also say hey to Graydon he's a great guy with an immaculate personality. A big part of the music community and I know he definitely brings motivation and progress to the company. Stop on by and take a look !"

"I love this company and all their original artwork and creative takes on the things I like. Shout out to Lucas at the Golden Mills mall. He was great in helping find what I needed. Thanks again Lucas you’re the man!"

"These hats are top quality! Love the uniqueness and the level of craftsmanship. Bought one on a trip to Colorado and I’ve been obsessed! Just copped a third and I’m sure I’ll be getting more!"

"Nothing but good things to say about this place and its team. You get what you pay for. In my case that means quality, fun, creative snap-back hats that last years. FINALLY found hats big enough to fit on my giant head. Friendly and helpful staff in a relaxed, artsy environment. If you don't see anything you like - check back in a few weeks - they are always getting new designs."

"Honestly, I don’t even know where to begin with how much I love Grassroots. This company is so good-hearted and offers the best designs on the market!! I hadn’t really heard of them until Middlelands fest. I stopped by their shop, took a look around and instantly fell in love with their new 8th anniversary hat. There was no hesitation in my purchase! Before I had the chance to wear it, I couldn’t stop looking at it. I loved everything about this hat! On day 2 of Middlelands, I raged in it all day! This hat made me feel sooo good. Unfortunately, around 10 PM, I had an emergency during the concert and had to be taken to medical. During the chaos, my hat had fallen off. As soon as I recovered, I was thankful to be alive, but I was also devastated that I had lost my hat… It was the only thing I was worried about at the time.. My friends went back to the area to look for it, but it was gone… The next day, my awesome friends went down to the shop to buy me another one, but they were sold out. They told Trevor about what had happened and he offered to ship me a new hat once he returned to Colorado. I honestly cried today when I opened the package. The experience I had was very traumatic and I was so upset that some ill person took it when everything went down. This act of kindheartedness reinstated my faith in humanity. I will definitely be shopping here for more gear. Thank you SO MUCH Grassroots!!! Be expecting a huge hug if you guys come to Electric Forest."