William Thomas Jewelers 2701 University Avenue, Madison, WI 53705

"Bill Fuhrman truly has a talent for classic elegance ... he has a given new life to jewelry I inherited and enhanced my wedding set in the process. From taking a tennis bracelet and transforming it into a beautiful pavé ring to creating a fun gemstone bracelet from a mother's ring for my daughter, Bill has such unique ideas for everything. Thank you so much William Thomas Jewelers ... I couldn't be happier!"

"Bill was incredibly nice and very knowledgeable. I wasn't sure I knew what I wanted when I had to replace my wedding band after my diamond fell out. He went through several ideas until we came on one. I love, love love it!!! Thank you to all that work there!!"

"The whole team at William Thomas is so incredible. We sat down with them with more of an idea than any true examples of a perfect ring. They took all of our preferences into account and combined those with the decades of experience and expertise they've got and created something truly unique and magical with us. Nothing but positives to say about the whole experience, but here are some of the highlights: * Speed - we had our diamonds picked out so quickly and from there had a design and mold on quick timelines * Transparency - prices on materials were all very reasonable and communicated early on in the process. The estimate on labor was also reasonable and came very close to the final amount of labor necessary to create the product. Overall, the quote was very close to the final price. * Experience / expertise - so many times the team knew exactly what to ask to help us get requirements and design nailed down, where we otherwise would've been lost. When it came to seeing the mold, Bill heard our thoughts on it which resulted in some minor tweaks. No mold is ever going to fully encapsulate the magic that the real piece will, which cause some doubt to creep in. However, Bill knows just from seeing someone with their mold whether they are going to love the ring, or whether they need to go back to the drawing board. In our case, he told us to trust the process, and we could not have been happier with the result. In the end, we ended up with the perfect ring for my fiance, and I could not be happier with my experience from start to finish. Highly recommend them for all of your custom jewelry needs."

"I ordered a ring with my Dad's thumbprint on it online. I ordered it with the inscription 'My Dad, My Hero' on it. I ordered it about 2 sizes too big. I was disappointed that I had to wear a sizer to make this work. I ran over to my jeweler and asked them if they could cut this down and possibly add a diamond so it wouldn't disturb the fingerprint etching. This is the result. They did such an amazing job! I am so happy I about cried. Thank you guys so much for taking such good care of something that means so much to me."

"I was referred to William Thomas Jewelers by a good friend. I had asked for a recommendation of a reputable jeweler because I needed some assistance with some lovely pieces I had inherited from my mother's estate. I have been so incredibly impressed, and have greatly appreciated Bill's honesty and guidance. He and Jennifer have transformed some outdated pieces into newer, beautiful settings. They share a marvelous design sense. I am most impressed, however, by the honest and transparent approach. I would highly recommend William Thomas Jewelers."