Capitola Village Produce Market 700 Bay Avenue, Capitola, CA 95010

"Always a pleasure shopping at Capitola Produce! The produce is fresh and reasonably priced and I appreciate that none of the items are unnecessarily packaged in plastic. The staff is also lovely! They’re friendly and always helpful."

"A breathe of fresh air, literally and figuratively. Lovely staff, and fishmonger and florist sell there, too. Seasonally, pumpkins (now) and Christmas trees are sold in the adjacent field. Sweet, semi-outdoor customer experience."

"Fresh produce stand with a complete selection of pretty much anything you might want. Staff is always friendly and attentive to any questions. Prices usually match or are lower than grocery stores."

"Such a cute little store jam-packed with delicious local produce! Picked up some local organic strawberries that were absolutely INCREDIBLE. Lots of gorgeous flowers too. Right around the corner from Gayle's bakery and definitely worth a stop!"

"Excellent selection of fresh, seasonal produce, fine meats, sweets, nuts and spices. Charming store with sections extending into the walkway for an inviting feel. They sell Fish Lady fish from across the street, all market priced according to the day. Seriously fresh, like same-day caught fresh. And it makes such a difference in the quality. All their meat is of the highest quality you can find in the area. Prices are worth it if you are looking for clean meat. Nice array of bulk-dry food items such as rice, nuts, and candy. Really nice looking produce. The store is clean, and the employees are very friendly. They make wonderful recommendations. Plenty of free parking out front."