Bernie's and Son Jewelers 154 Beach Drive Northeast, St. Petersburg, FL 33701

"An extraordinarily friendly and knowledgeable family owned jewelry store, not snobby at all they make you feel right at home"

"I had a real good experience when I purchased my watch. The sales person was very knowledgeable and the owner even came out to help my questions. I will come back when I need something else."

"This is the place to go if you value quality and customer service. I got my first engagement ring here a few years ago and they recently helped me pick out an upgrade. I appreciate buying from a family business that makes me feel like a valued customer. Highly recommend!"

"I wanted to surprise my husband with a custom platinum wedding ring for Father's Day. Unfortunately, my jewelry designer had the piece produced at Bernie's & Son Jewelers. The $4000 ring is a disaster. The designer is absolutely devastated and says that in her 25 years in business she has never seen such bad quality. Worst of all, Brad at Bernie's & Son refuses to accept any responsibility or issue any refund. He says he inspected the ring personally and that to him, it is absolutely perfect. When pressed about it, he just says that he doesn't want the ring. Of course, who would want a ring like that? Look at the pictures. Bernie's & Son are not honest enough to stand by their work or reasonable enough to admit when they make a mistake. I have such low faith in them that I now feel I must go take the ring to be inspected by a reputable jeweler to see if there are any other surprises. Reading other reviews here and elsewhere, I can see that I'm not the only one that has had problems with them in the past, and Brad in particular. I really can't put into words how horrible it feels that this ring that was supposed to be a special gift, is now forever associated with the terrible quality and character of Bernie's & Son Jewelers. I'm writing this review in the hopes that others can avoid having their special gifts and special days ruined by them."

"I won’t go anywhere else. My local jeweler in Orlando recently retired and I was referred to a Bernie’s and Son by a friend. They are always polite, friendly, helpful and quote accurate prices upfront. It is worth the drive to be able to have full trust in a company with my family’s heirlooms."