1st Choice Beauty Supply 604 West Memorial Boulevard, Lakeland, FL 33815

"Ask for miss Shay.. she will happily help u and u will leave happy bcus they have everything u need"

"I found everything i needed. Also the form with pink hair that work there was so sweet and help my sister with a wig and taught us how to put one on since it was the first time for us. She made us feel so comfortable when we were asking questions and made us feel welcome. She has excellent customer service skills and the owners of the store are lucky to have her."

"Love this store! Has a wide range of products for all hair types and I can always find makeup & hair accessories I see trending online. I always come for the jewelry! Affordable, high quality, and great products for all ages!"

"This used to be one of my favorite beauty supply stores. Customer service has changed significantly! The overweight red/orange hair cashier was not friendly and unwelcoming. All I observed her doing was smoking cigarettes, eating and be unpleasant to customers., I felt unappreciated as a customer. Won’t be returning!"

"Nice size beauty supply store in an area that close to major streets. Prices are decent, could use more inventory for better selection of braiding hair to choose from. The photo is of a hairstyle that I am aiming to achieve in the fall. So I like the fact that there are photos in the store to show you what the style could like like. That's a plus. This store sales a variety of items from wigs, synthetics, sun glasses, lashes of all kinds, jewelry, make-up, etc. It's like a one stop shop to get glam'd up!"