Immortal Beloved 2311 West Main Street, Richmond, VA 23220

"I had a great experience at Immortal Beloved with Lauren cutting my hair. She listened to what I wanted and delivered it perfectly! It was such a great experience, I will definitely be returning!"

"I loved my cut with Lauren! She was fun to chat with and she gave me exactly heat I asked for. The salon is beautiful too!"

"The best salon I’ve been to. Nikki is an amazing stylist and such a wonderful person."

"I cannot say enough good things about this salon and genuinely, every member of their staff. I was in the market for a new stylist last year and have had 3 appointments so far at Immortal, and my experience is consistently incredible. I have very long, thick and coarse hair and the talented skill set of this staff make my appointments something I very much look forward to. Everything about how my hair looks and feels is honestly unlike any other haircut and color I’ve received, in the best way. I really appreciate the attention to detail in each step. The whole staff is wonderful, but I can personally recommend Kristin for color and Lauren for cuts. Britny has been so helpful with product recs and Grace assisting with coloring and taking care of shampooing has also been so lovely. Big love and thank you to this salon!"

"I recently changed salons after the stylist at my old salon left. I saw the great reviews here and decided to give it a try! I’ve been seeing Nikki for a couple of months now, and she’s fantastic. I didn’t even know what I was missing until I started getting my hair done by her. My blonde has never looked better! Everyone there is so nice and the ambiance is wonderful. I would highly recommend this place to anyone!"