Forty Winks

"Maddie was so kind and helpful and I’ve never had such an enjoyable experience shopping and getting fit for bras. The store was so comfortable and the dressing rooms have the perfect size to not feel squished in. I was given recommendations for other bras the store has and was well informed on how a bra should be sitting with my body in mind. Truly couldn’t have asked for a better experience and Forty Winks will be my preferred bra store from now on."

"I’ve been buying bras at Forty Winks for years and recently needed to replenish my stock after having a baby. Not only were the size and style recommendations spot on for what I needed (support and coverage for a larger chest) but Rachel made the entire process seamless for me as it’s no longer easy for me to pop into the Cambridge shop. Shipping was quick, returning was easy (label included in the box). I deeply appreciate the care and attention Forty Winks gives to its inventory AND clientele. You don’t have to choose here: great customer service and great products."

"Absolutely wonderful experience having a professional fitting and shopping here. Jess was great at helping me figure out the right size and alternatives when what I was looking for wasn't available in that size. She was patient, kind, and very willing to let me take my time. The store didn't have everything I wanted in stock, but Jess was happy to write down the sizes, styles, and brands that worked well for me."

"I visited the store for the first time yesterday; it's beautiful! I went for a fitting and to buy some bras. Sophia was super sweet and very helpful. I found out I was wearing the wrong size and I can't believe how much better I feel in a bra that actually fits. Wonderful experience; I will definitely be back!"

"I took my mother, who is an older lady, to Forty Winks as her old lingerie store closed and she needed new things. My mother has a strong preference to have someone advise her on fit, and she was nervous about going to a new place. The woman who worked with her was absolutely lovely--helpful and reassuring, but also showed great good manners and respect for my mother. I have noted to my dismay that people will often speak condescendingly to older folks, but this salesperson was very practical and professional, addressing my mother directly as a grown woman and making recommendations and suggestions regarding fit. My mother found two good options and is happy with her purchases. The two ladies working at the store also made themselves available as we made our way down the stairs, since it had begun to rain and we were concerned it would be slippery. Two things to be aware of: there is a set of outdoor stairs to get into or out of the shop, so if mobility is a concern it may be worth calling ahead to see if there's an elevator in back of the building. Also, the shop isn't cheap. However, for something a person is going to wear very regularly, and will have a significant impact on the person's comfort, it seems like a worthwhile expense."