Protocol 1 East Pleasant Street, Amherst, MA 01002

"Protocol has a lovely atmosphere, laidback but attentive service, creative drinks, and is overall such a welcomed business to have in the valley! The only reason I give it four stars is because while I’d like to eat there in addition to enjoying their cocktails, I was really surprised at the lack of plant-based options. Whoever designs the menu is clearly passionate about food and intentional about where they source their produce. However, serving hummus/fries/green salad as the only vegan options (and this is really just accidental) feels pretty passé for a restaurant in 2024. I’d really like to see them expand their menu to include creative and intentional plant based options, not just afterthoughts."

"Very nice atmosphere to be true for Amherst! Finally! Nice food and also the cocktail i ordered (Violet femme)."

"Been waiting for a place in town like this! You can tell there was a lot of thought and care put into this for the customers. From the soothing, warm and welcoming atmosphere, to the great service, I’m heavily impressed by Protocol. I feel like I’m in the city going in here, and the seating is extremely comfortable and flattering. There are live plants inside which adds a refreshing element. By the bathrooms there is a private event space that I saw and hopefully will use for a birthday event in the future!! Although we only ordered drinks and fries, we will be back to try more of the menu. Overall, this place is a must visit downtown and great for a girls night"

"The restaurant is very welcoming with so many plants throughout the restaurant. There's plenty of street parking and it's in a busy area. Seat yourself and the staff will greet you with a menu. It did take a while to get someone's attention. The fried chicken sandwich comes with chips. Order a side of fries, they are really good! The chicken is different than other places, I can't quite explain it. I think it's extra crispy while not being overcooked. This is a good place with a relaxing atmosphere."

"Oh wow!!! The taste of the food is amazing. The portion sizes are a little small. The drinks are really good and they have a wide selection. The ordering process was smooth and easy. But make sure you ask for napkins."