Amherst Cinema

"Amherst cinema is awesome. The masked viewings are so appreciated and I am so thankful they exist!! We keep each other safe."

"Excellent selections always but the best thing about Amherst Cinema is the ongoing offering of Masked Mornings. These showings require masks, ban refreshments, and limit capacity, and that makes these showings safe and accessible for the medically vulnerable and to anyone who values their health and cares about protecting their family and community. It’s a radical act of community care and disability justice that I appreciate and respect. Please never stop Masked Mornings! Frankly, anyone who is bothered by Masked Mornings reveals a selfish mindset. Their convenience isn’t more important than the safety of vulnerable and disabled people."

"Thank you for the masked showings! You are making an inclusive space for all in the community by keeping the most vulnerable covid safe! I am so happy that there is a capacity limit, masking required, and no concessions at the masked mornings showings!"

"Drove a hour to watch an indie film that isn't in the bigger theaters. Was severely disappointed to find out that their morning showings require masks, don't have concessions, won't allow food or beverage inside, and caps the theater at 25% All these preventive things would have been great two or three years ago when we weren't more knowledgeable or prepared to deal with covid. Now, it's overkill, and guaranteeing I won't be returning. Such a disappointment. I would have liked to support this business, but their choices diminish the experience that I'm paying (not cheaply) for. Without concessions, you might as well stay home and rent the movie."

"I am one of the lucky people-- Amherst Cinema is right here in my hometown! It is a gem and the anchor of our downtown area (along with the town commons, basically across the street. Great popcorn, etc. too. Join it or at least go there often."