The Swamp

Welcome to The Swamp Outdoor Unlimited, your premier destination for hunting and fishing equipment in the heart of the Northwoods. Conveniently located at 601 U.S. Highway 51, Hurley, Wisconsin, we proudly serve the local community with top-notch sporting goods and outdoor essentials.

Founded in 2023, The Swamp Outdoor Unlimited was born out of our family's deep-rooted love for the Northwoods, a tradition that began in 1987 with our hunting cabin in Upson, WI. Today, many of our family members call this beautiful area home, and we are thrilled to share our passion for the outdoors with you.

At The Swamp, our commitment is to deliver the highest quality products at the most competitive prices. We diligently source the best hunting and fishing gear to ensure you have everything you need for your outdoor adventures. Our extensive selection includes firearms, ammunition, fishing equipment, camping gear, and live bait, catering to both seasoned enthusiasts and newcomers alike.

Visit us today and experience the friendly service and expert advice that sets The Swamp Outdoor Unlimited apart. Whether you're stocking up for your next hunting trip or gearing up for a fishing expedition, we've got you covered. Come explore the great outdoors with us!