Don Roberto 1855 41st Avenue, Capitola, CA 95010

"One of the number one details when purchasing gold as you want to have it weighed. This place doesn't even have a scale, that is a very shady sales tactic I will not do business with these people. Please go somewhere else they were just middlemen in marking up massive amounts four massive profits."

"I looked all over Santa Cruz county and surrounding areas for a gold turtle or dragonfly charm for my wife's birthday, and couldn't find either anywhere. I called about 14 more jewelry stores from Los Gatos down to South of Aptos, and no luck. Finally, I called Don Roberto in the Macy's mall in Capitola, and they had two turtle charms and a dragonfly charm in gold! I bought both a beautiful gold turtle with an emerald on its shell, and a white & yellow gold dragonfly with diamonds, and she loves them! And the women at Don Roberto could not have been nicer."

"This review is to acknowledge and thank Rafael, inside the Capitola Mall. When I called to check if my ring was back (I sent it out to be resized) I was told I would get a call back by a young female that answered my call. An hour later, no call back. When I called again, Rafael answered the phone in a very professional manner and proceeded to check if my ring had arrived. He had informed me it had NOT arrived, and I informed him the woman who took my order (and the receipt) stated it would be ready for pick up that specific day, and that I would be getting married the next day, so I kind of needed it. He then again put me on hold and shortly informed me they had just received more repairs in that moment and it would take him some time to look for. After waiting 30 minutes on the phone (which I did not mind) he informed me it had arrived. I rushed down to the store as it was closing in 15 minutes. After paying the service fee, he then demonstrated me the wrong ring (accidents happen, we’re human) after explaining to him what my ring looked like, he proceeded to look for it and a few minutes later, my ring was found! He also cleaned 2 other rings for my partner and I while we waited. Rafael, thank you so much! The customer service world needs more people like you. I really appreciate you going above and beyond and making sure I had my ring for my wedding. I made this young man go on a wild goose chase for my ring and he DELIVERED! Thank you so much again, Rafael!"

"Had a wonderful experience shopping st this location. The store manager Maria Reyes was very helpful in my selection of a golden necklace with pendant as a gift for my boyfriend. She was very knowledgeable and offered flexible payment options. Overall, I was satisfied with the customer service and will definitely be a returning patron in the future."

"Loved this place. Everyone was so nice and welcoming specially Maria Reyes. She helped me out pick the perfect watch for my boyfriend. Payments are easy and low and the whole process was wonderful. My boyfriend was very happy when he saw his watch so thank you Don Roberto’s jewelry for giving us that happiness and also Maria who is a great employee."