Bill's Wheels Skateshop

"Since 1977.. loved it. Picked up a new Santa Cruz Carver and getting tons of joy outta it. Goes well with my 1976 Santa Cruz fiberglass board, Acs500 trucks & Rolls Royce wheels."

"Stopped in on a recent visit to Santa Cruz. I don’t know much about skateboards, so I really appreciated how welcoming and helpful the guys there were. I also enjoyed hearing the story about the owner and the history of the shop."

"It was so big and it had everything that you needed to skate, from clothes to board. They where also super helpful. My brother who ended up buying a board wanted to put the grip tape on by his self. The person that helped us was watching him and when he messed up he was there to helped him and the gave him back the board to keep going. He also taught him stuff that would help him in the future."

"As a beginner looking for my first board I was nervous going into a store with experienced skaters shopping around . I wasn’t sure if their staff was going to be helpful or friendly. The first store I shopped at was in downtown Santa Cruz, they had a smaller selection and nobody to help educate me on which board would be best for me. After looking online for another shop I came across Bill’s Wheels. I took another trip to Santa Cruz to check it out . Needless to say I was not disappointed. When I walked in I immediately noticed the selection of boards displayed, as well as the clothing and accessories. They had everything you would need, shoes, clothes, tools, wheels, trucks, boards of every kind from top brands. I was greeted within 3 min of looking at a board and the guy didn’t mind answering all of my questions. I was looking for a long board , mainly for commuting purposes. He not only showed me some good boards but also what the differences were between them and what to avoid. I love when a rep doesn’t just tell me what to get but educates me on the reason why. To top things off, the owner Bill was there and he was actually assisting customers. He was so friendly and helpful, and listened to my short story on how this is my first board, and my first time in California. I definitely recommend this place to anyone new or experienced looking for a board or any service. They were also putting boards together for people and repair ones that needed it."

"Amazing vintage skate shop with all the modern collections. This place is such a charm to browse through. The walls are covered in skateboard decks. The windows are lined with beautiful old skateboards. Well-thought out interior space with ramps built into the sides of displays. There’s furniture made out of recycled skate decks, a nice bench and a patio chair. Super inspiring. I was surprised to see the whole recent FA collection hanging from the ceiling. A store member explained how they’re going to exchange it with a whole new collection soon. Quite impressive. Large selection of clothing, shoes, skateboard tools and accessories, and tons of great Santa Cruz memorabilia."