l.a.cool 120 East Front Street, Traverse City, MI 49684

"I always enjoy popping into l.a.cool for a friendly, fun, and expertly curated shopping experience. It’s hands down my favorite clothing shop in northern Michigan and beyond… All of the ladies including Aubrey, Karley, and Domonique are super helpful and genuine, and are great with styling pieces. A vast selection of denim, timeless staples, outerwear, dresses, resort wear, and accessories keeps me coming back frequently. Some of my favorite purchases include handbags from Wandler & Hereu, dresses from Jonathan Simkhai & Loulou Studio, denim from Ulla Johnson & Frame, and outerwear from Lisa Yang & TWP."

"This store is one of the most fun, best curated and aesthetically pleasing places to shop in all of Northern Michigan. And… to top it off, each of the customer relationship professionals are kind, thoughtful, smart and filled with stylish suggestions, without being pushy. You feel just as welcome coming in for a 10 minute quick walk around as you do for a two hour intensive shopping experience. They work hard to keep everything fresh and exciting! 10/10 recommend!!"

"Whenever I am in the area, I make it a point to stop at LA Cool. Not only do I love the amazing fashion pieces, the in-store environment is fun and welcoming. Unlike other purchases, I wear and LOVE every piece I have purchased from LA Cool! Kudos to the team who knows me well enough by now to provide a personal shopping experience."

"I love this store- the buyers have great taste and always are stocked full with the best brands! The staff is welcoming and not pushy…. Which I appreciate! It has a very good website for out of town shoppers. I always try to support small local businesses and that is another great reason to stop by LA Cool - Kristy k"

"LA Cool is my favorite spot in all of Northern Michigan! From denim, to special occasion pieces to sweaters and everyday pieces, I have found it all at LA Cool. They carry all my favorite brands like Anine Bing, Agolde, Ulla Johnson, Lisa Yang, Isabel Marant, etc. This is the store to shop if you want an effortlessly cool pieces for your daily life! The staff is extremely warm and welcoming, and the team is also very responsive over text or DM when making an online purchase. 11/10 Recommend LA Cool to anyone visiting the Traverse City area!"