All About April 4350 Gulf Shore Boulevard North, Naples, FL 34103

"This is a lovely children’s boutique. Both women who helped me were friendly and kind during my visit. The selection of clothing and accessories for children is enormous- beautiful detailing on many things, gorgeous embroidery, seer suckers and other fabrics are very finely made. I was buying things for my first grandchild and I anticipated an elevated experience with clothing options the like of which you do not find at department or big box stores. This shop did not disappoint! I was surprised to see poor reviews from others as I did not have an experience like theirs. When you shop at stores in higher end areas, anticipate a little higher price. Also be sure to ask about a return policy before you purchase so there is no misunderstanding. I will definitely be back!"

"Do not buy anything from this store! The policies are unreasonable. If you give someone a gift, even with the receipt they cannot return it, even for a store credit!! We were told that returns were no problem at all but they completely lied. The gift was too big for the baby it was returned immediately with tags and they wouldn’t even give a credit. Much better off buying from the big stores or online, so many unique online shops that have excellent return policies. This store is absolutely awful."

"Beautiful selection of children clothing. Wonderful location and friendly staff. Only three stars because of the marked up prices. Easily 30-40% marked up on some of my favorite brands…"

"Easily marked up 30% above retail. I mentioned to the associate after quickly Googling the cost of a children’s book and she blamed the location. I’d say it’s more greediness and knowing that some people in Naples don’t know better and will pay more."

"Well I'm not surprised now that I'm On here to see how bad the reviews are. My MIL and I popped in to take a look and I stepped inside, picked up a cute dress, and immediately an elderly French woman comes up and asks if I know brands because that one is quite expensive, explained to me why, and suggested a cheaper one. Apparently I looked poor? Jokes on her because while I may not exude wealth, I'm perfectly capable of buying any of her overpriced items. So incredibly rude, my MIL spends the winter down here, as do many of her friends and none of them will step foot in there again."