Professional fishing equipment in Janesville, Wisconsin

It's A Keeper Bait & Tackle, located at 815 South Washington Street in Janesville, Wisconsin, is the biggest and best live bait and tackle shop in the area. With over 30 years of experience, owner Shawn McCarten is a professional fisherman and guide, sharing his expertise in his Fishin' Blog. The shop offers a wide selection of minnows, shiners, worms, and crawlers for all types of fishing, whether you're targeting muskie, bass, walleye, or pan fish. As winter approaches, It's A Keeper Bait & Tackle is your go-to destination for all things ice fishing, from ice conditions and bait tips to tip-ups and the best live bait in Janesville. The shop relies on the support of the local community and expresses gratitude to customers for shopping locally. Stop by or give them a call to stock up on everything you need for a successful fishing trip.