Rico Brand
945 Folsom Avenue, Salt Lake City, UT 84104
Location & Phone number
945 Folsom Ave, Salt Lake City, UT 84104, United States
About the Business
Rico Brand is a beloved institution located at 945 Folsom Avenue in Salt Lake City, Utah, United States. Specializing in authentic Mexican cuisine, Rico Brand was founded by Jorge Fierro with a mission to share the diverse and delicious flavors of his native country with America. Starting with freshly cooked “De La Olla” pinto beans at the Downtown Salt Lake Farmer’s Market in 1997, Rico Brand has grown to become a staple in the community.
In recognition of Jorge Fierro's dedication and contribution to Salt Lake City, Mayor Erin Mendenhall has declared October 21, 2023, as "Jorge Fierro Day." With 25 years of entrepreneurship at the Downtown Farmers Market, Fierro has created jobs, fostered connections, and inspired future entrepreneurs. The proclamation highlights Fierro's commitment to quality, integrity, and community, encouraging residents and visitors to celebrate his achievements and support local farmers and makers at the Downtown Farmers Market.
Customers rave about Rico Brand, praising the excellent food and service that make them feel like part of the family. The Saturday buffet brunch is a must-try experience, offering a wide variety of delicious dishes. Rico Brand's little burritos are also a fan favorite, being the perfect size and a healthy choice for any meal. Visit Rico Brand for the best food in the fresh/frozen section and taste the authentic flavors of Mexico right here in Salt Lake City.
Photos
Hours open
Monday:
9:00 AM - 4:00 PM
Tuesday:
9:00 AM - 4:00 PM
Wednesday:
9:00 AM - 4:00 PM
Thursday:
9:00 AM - 4:00 PM
Friday:
9:00 AM - 4:00 PM
Saturday:
Closed
Sunday:
Closed
Reviews
"Went to eat one of my favorite tortillas for lunch today and discovered this....."
"I have purchased this brand several times in the past, but not for a couple of years. I bought beans, rice, and salsa the other night and the beans were the consistency of milk. I actually only saw one bean in a 32 oz container. I guess this is their way of cutting back costs too. Unfortunately, I don't like runny bean soup so I'll have to find another brand."
"Rico used to be my go-to, and I would purchase their enchiladas, salsa, guacamole, rice, beans, sweet corn tamales, or tortillas every week. Unfortunately, quality has continuously declined over the last two years. Instead of chicken breast, products were filled with cheaper cuts, and portion sizes were trimmed to the bare minimum. My final purchase was the chicken enchiladas with green tomatillo sauce. The entree did not contain any chicken and was inedible. I'm sad I can no longer support this local business."
"Rico brand burritos are my typical work lunch. I love many of the flavors but, the Steak (carne asada) always has crunchy, disgusting bits of meat in it. I think they should stop selling it or up their game."
"They used to sell the BEST tasting flour tortillas with the most amazing texture! Although they were often difficult to peel apart when trying to get them out of the bag, I decided they were otherwise too perfect to care about that sort of detail. I've bought them for years. However, I recently picked up another bag from the grocery store and they changed them! Now, they look and feel and taste like every other store bought flour tortilla out there! All the while, they're still labeled as "home-made". I'm going back to my old ways of actually making them in my home because the one exception I made is now no longer an option. They're shameful. Not good. Not unique. Not anything worth your time."
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