Fruit and chocolate in Pequannock Township, New Jersey

Welcome to Rita's Italian Ice & Frozen Custard, your go-to destination for refreshing and delicious frozen treats in Pequannock Township, New Jersey. Conveniently located at 225 Newark Pompton Turnpike, our vibrant store offers a delightful escape for families, friends, and individuals alike who crave something sweet and satisfying. At Rita's, we specialize in serving a wide variety of Italian ice flavors made with real fruit and bursting with freshness. Our menu also features creamy, rich frozen custard that perfectly complements our icy offerings. Whether you're in the mood for a classic gelati, a blend of our signature Italian ice and custard, or a personalized sundae topped with your favorite toppings, we have something for everyone.