Sustaining mission in Bloomington, Minnesota

The Fjällräven Brand Store in Bloomington, Minnesota, United States, is a clothing store that embodies the spirit of nature in its DNA. Since 1960, Fjällräven has been dedicated to inspiring and enabling people to connect with the outdoors. From humble beginnings in a basement, Fjällräven has expanded globally while staying true to its original mission. The store offers a range of products from backpacks and tents to sustainable clothing, all designed to help customers embrace the natural world. Fjällräven's commitment to nature is reflected in their material choices, as they prioritize sustainability and quality over passing trends. Say no to shortcuts and marketing gimmicks, and say yes to Fjällräven for a genuine connection to nature.