Top 30 Best Lingerie in London

“I have used this store since it opened quite a few years ago in Wimbledon Village! Even when I moved overseas they would helpfully send my favourite bras over to me. The measuring service is excellent and the staff are discreet, helpful and friendly. They have always assisted me in finding the perfect fit underwear and swimwear from their beautiful range of lingerie. Thank you :-)”

“Really nice hole in wall coffee shop, and always good service. Cakes are great too”

“Highly recommended Latex, the new shop looks amazing! The girls are very friendly and welcoming, could not be happier.”

“This store is great, just like Calzedonia next door, the girls are helpful and down to earth. The selection of bras and nightwear is lovely, and they also do some gorgeous tops, i didnt know this! the girls know what they are doing, and the bras i got fit perfectly and are so comfortable and pretty! great service and product. thank you ladies! x”

“Very nice shop. Very disappointed it looks like they are closing. My wife is a regular visitor to this shop. Update, they have been bought and not now closing.”

“Lovely staff very helpful, young blonde girl helped me to measure the underwear to see if they would fit me :)”

“Staff are so helpful. Genuinely the best experience I’ve ever had at a bra fitting.”

“I've been in Intimissimi westfield shopping center today and was very nice to find out such a nice brand like this. Quality and customer service first of all. They greet me with smiling eyes and a lady was helping me to find a perfect set. I wanted an everyday bra and comfy panties, they also have a lot of offerts. They sell proper silk lingerie, which is very hard to find at good price and a lot of comfortable material. I am very happy about my shopping in this store and for sure, from now on I'll go there ALWAYS!!!!”

“Lovely friendly staff. Went to return a dress I purchased online but didn't realise as I paid through Amazon I had to return direct to them To save me returning home a lovely member of staff packaged up the item in their returns bag so I could pop over the road and return it via post office. Wonderful Customer Service.”

“Really good selection of clothes, nice and tidy, even their sale rails. Staff are friendly and helpful”

“Love shopping here, especially for their choices of bread and the freshness. Their lingerie is also very good quality. Some things you may find expensive compared to other shops, but you get what you pay for. Everything under one roof. The staff are always helpful and knowledgeable.”

“Always in love with this brand and feel comfortable to wear!!! Most of my swear wears, which I hold, will be of this one!!! And at the moment they have a very good offer where you can go for more shopping!!!”

“Love the clothes on this website If there's any issues with the the order the staff are very good on seeing to the issue Would recommend in small orders to avoid delays if living in Ireland”

“Excellent product's. Top quality. Very good customer service. Well recommend a visit”

“Great selection and extremely friendly staff! Will be going back!”

“The lady with the half blue hair and piercings is amazing, she gave me a great recommendation and showed me how different items worked.”

“Ive been gifted with some of Angela Friedman's work previously and finally bought some of my own. I adore this set and love wearing it :)”