Kids' wardrobe essentials in London

“Amaia makes my favorite cloth mask. Pricey but nice. I’ve ordered several because I really like this style, and I gave one away as a gift. Love the the mask for comfort, quality, stitching, DESIGN, FIT and the filter pocket. Fits a petite face. Thank you.”

“Absolutely amazing! The boutique has lovely unique designs, the quality is great and the service is impeccable. I visited the place for the first time recently and purchased 3 stunning outfits! Prathana and the staff are so friendly and extremely helpful, they helped me pick out the perfect outfit for my mehndi night. I highly recommend this store. It is my favourite place and I will definitely be re-visiting! Thank you so much.”

“Best Products and design. Fast Delivery. Thanks”

“I was given great service by Zona. I needed a last minute Nikkah outfit. She helped in selection and then ensuring the outfit was altered according to how I wanted it in a very short amount of time. Everyone complimented my outfit and I was very happy with the overall service recieved. I would definitely recommend Guls London to everybody, especially brides to be, who want an honest, transparent and stress free service.”

“Gorgeous shop and friendly”

“A very fantastic place to shop and great customer service.”

“I have a couple of lovely products from Polarn o Pyret that both me and my baby enjoy. Eva has been very helpful with explaining the different features of the products and seems to have a lot of knowledge about the range. Lovely to see someone so passionate about their brand. Would definitely buy again.”

“I've been wearing king Apparel for about 8 years now! The quality and design that goes in to there clothes are Supreme to say the least! what ever the season they have you covered with unique style and top quality! Saying that it's going to get real cold soon and one of my favourite items has to be there Noir Parka Jacket if you can get your hand on one you will not regret it! I'm looking forward to my next purchase Reign supreme!”

“Love this place we have choir here. Would love a cup of tea mind you x”

“Ordered a Japanese style tunic/kurta and linen type bottoms after seeing a Moomen ad on insta... and I was not disappointed. The quality of clothing and fit were perfect and not to mention, looked amazing. I was a bit apprehensive at first about ordering from the far east, but delivery took no longer than 2 weeks and I was updated at regular intervals for my reassurance. Highly recommend these guys!”

“I got my little ones first haircut from here and although I was super nervous as to how my toddler would deal with this new situation it went surprisingly well. Charlotte made us both feel at ease listened to what I was after and talked us through what she was doing. Very good value for money and we got a lovely little first haircut certificate as well as a lock of my daughters hair as a keepsake. Will definitely be back. Thanks!”

“What can I say, all employees in this store work through stress with the masses of flowing customers come into and out of the shop. Although, they all have delivered very satisfactory customer service and I hope they are all well recognized by their management team. Shout out to a store assistant there called Dylan who I observed and delivered one of the best, confident customer service experiences ever to his customers. I was even proud of a worker called Johnny, with not even words to describe his brilliant performance as working as a team player. Kudos to this Primark team, wish them all the best!”

“Had to return an item no queue at the checkout. I was dealt with very professionally and quickly. Store was well stocked with autumn/winter items which looked good quality and very wearable. Would recommend a visit.”

“Brilliant customer service from one of the female staff on Saturday morning. She knew my daughter's shoe size by looking and she was bang on. Excellent experience. Didn't get her name though.”

“Excellent professional service from Beatta. I am new to running and I came for a gait analysis. She really took the time to explain the differences between shoes, give tips on my technique and find the perfect shoe for me. You can tell she is very knowledgeable. I should also mention that I had this excellent service despite the store being very busy. In the end I bought a pair of shoes that I am very happy with, from their online catalogue. I recommend this place.”

“We bought a bed from this store. Usman helped us with selecting of our bed by showing us lots of different mattresses. Ue was extremely knowledge and really took his time with us. This enabled us to buy with confidence.”

“Love this little shop”

“It was well.staff and very helpful and they know how to do there jobs and done it very well”

“Love Ff clothing, Next quality and styling. Lots of choice and helpful knowledgable staff.”

“Great shop great selection lovely staff..always a deal...ten out of ten”

“Foun very beautiful vintage style dress for my niece there. Lovely place run by good professionals.”

“A gorgeous gem of a shop made even better by its great ethos Fab clothes and a lovely owner”