Eclectic fashion in Morro Bay, California

In the Groove Morro Bay is a vibrant and eclectic store located in the heart of Morro Bay, California. Situated at 365 Morro Bay Boulevard, this unique institution offers a curated selection of clothing, accessories, home decor, and gifts that are sure to delight shoppers of all styles and tastes. With a focus on supporting local artists and designers, In the Groove Morro Bay is a must-visit destination for those looking to discover one-of-a-kind treasures and add a touch of personality to their wardrobe or living space. Come explore our carefully curated collection and find something special to take home with you today!

Nifty Thrifty Thrift Shop is a unique and eclectic thrift store located at 365 Quintana Road in Morro Bay, California. Our store offers a wide variety of gently used clothing, furniture, home goods, and more at affordable prices. Whether you're looking for a new outfit, a piece of furniture to spruce up your home, or some vintage treasures, you're sure to find something special at Nifty Thrifty. Come visit us and discover the hidden gems waiting to be found!

Dress Your Soul is a unique and vibrant institution located at 601 Embarcadero in Morro Bay, California. As a clothing store, jewelry store, and general store all rolled into one, Dress Your Soul offers a wide range of fashionable and eclectic items to help you express your individual style and personality. From trendy clothing and accessories to one-of-a-kind jewelry pieces, this institution is a must-visit destination for anyone looking to add a touch of flair to their wardrobe. Come browse our carefully curated selection and let Dress Your Soul help you showcase your inner beauty on the outside.

Forever Stoked is a vibrant and eclectic art gallery and store located at 1164 Quintana Road in Morro Bay, California. The gallery showcases a diverse range of artwork from local and international artists, with a focus on surf culture, nature, and outdoor adventure. From colorful paintings and photography to handcrafted jewelry and unique home decor items, Forever Stoked offers a one-of-a-kind shopping experience for art enthusiasts and outdoor enthusiasts alike. Whether you're looking for a special piece to add to your collection or a unique gift for a loved one, Forever Stoked is sure to leave you feeling inspired and, well, forever stoked.