Artistic boutique in Morro Bay, California

In the Groove Morro Bay is a vibrant and eclectic store located in the heart of Morro Bay, California. Situated at 365 Morro Bay Boulevard, this unique institution offers a curated selection of clothing, accessories, home decor, and gifts that are sure to delight shoppers of all styles and tastes. With a focus on supporting local artists and designers, In the Groove Morro Bay is a must-visit destination for those looking to discover one-of-a-kind treasures and add a touch of personality to their wardrobe or living space. Come explore our carefully curated collection and find something special to take home with you today!

Welcome to Masterpiece Hotel, a charming lodging located in the heart of Morro Bay, California. Our hotel is decorated with reproductions of great artistic masterpieces, offering a unique and stunning atmosphere for our guests. Each cozy guest room is equipped with modern amenities such as a flat-screen TV and high-speed WiFi, ensuring a comfortable stay. Located on Main Street in Old Town Morro Bay, our hotel is within walking distance to shops, restaurants, and cafes. Explore the beauty of the Central Coast with easy access to top attractions like the El Moro Elfin Forest and Morro Bay State Park. Whether you're interested in whale watching, hiking, or simply relaxing on the beach, there is something for everyone in Morro Bay.