Sweet Jill's Bakery

"I tried their cinnamon roll they are known for. It is a Different style of cinnamon roll with sugar icing instead of the cream cheese I’m used to at Cinnabon. Different does not mean bad but I do prefer cream cheese on my cinnamon roll. It was pretty good overall. Not great, but good enough that I’d try something else for their bakery! Also they do cash only but have an atm. I found $40 in ATM and turned it in they said they would cross reference and return to owner so I’m hoping that’s the case! Miguel seemed trustworthy."

"Sweet Jill's Bakery: The Cinnamon Roll Odyssey As I walked into Sweet Jill’s Bakery, I was greeted by the aroma of sugary goodness that could probably lure a fitness trainer into a cheat day. I had heard legends of their cinnamon rolls, and today, I was ready to embark on this epic pastry adventure. The cinnamon rolls at Sweet Jill’s aren’t just baked goods—they’re a commitment. These things are the size of a small planet. I considered hiring a Sherpa to guide me through the layers of dough and frosting. After a moment of hesitation (and possibly a prayer), I dove in. The first bite was like an explosion of cinnamony ecstasy. My taste buds did a happy dance that would put TikTok trends to shame. The frosting was so generous, it felt like I was eating dessert for breakfast and breakfast for dessert. The roll was soft, pillowy, and just the right amount of gooey—a delicate balance that only a true cinnamon roll artist can achieve. Halfway through, I started questioning my life choices. I felt like Frodo carrying the One Ring, but instead of Mount Doom, my destination was a food coma. But I pressed on, fueled by sugar and determination. By the last bite, I had experienced a rollercoaster of emotions—joy, guilt, elation, and a hint of regret. It was a journey that left me feeling victorious yet defeated. Would I do it again? Absolutely. In fact, I’m considering setting up a tent outside the bakery for round two tomorrow. So, if you find yourself in Seal Beach with a craving for a cinnamon roll that could probably double as a spare tire, head to Sweet Jill’s. Just remember to pace yourself, maybe bring a friend, and prepare for a delightful sugar-induced adventure. Bon appétit!"

"I like Sweet Jill's. It's a straight forward cake shop that has the classic church auntie sheet cakes. Their stuff is very sweet, but if you like that style of cake (I do) it's a treat."

"I hold this place in high regard as I recently ordered a cinnamon roll through Uber Eats. I requested the icing to be served on the side, but unfortunately, it was missing when my order arrived. After contacting the lady, she offered to provide a free cinnamon roll with icing if I could come back to the store. Due to having my four-month-old with me, I couldn't make it, but I truly appreciate the gesture. The customer service was exceptional, and I am impressed by the delicious and warm cinnamon roll. I highly recommend this place. I gave the atmosphere at one star because I didn’t see this place in person"

"Sweet Jill's Bakery: A Long Beach Gem! Sweet Jill's Bakery on 2nd St. is a must-visit for anyone with a sweet tooth! I went in for their famous cinnamon rolls (they did not disappoint!), but I ended up walking out with a bag full of goodies. The real star of the show for me was the carrot cake. It was incredibly moist and flavorful, with the perfect amount of frosting. I also loved the coffee cake - soft, delicious, and perfect for a morning treat. Their cheesecakes looked amazing too, so I'll definitely be back to try one next time. My sister couldn't resist the rice crispy treat, and she was so happy she did! Unlike some rice crispy treats that can be hard and stale, this one was soft and fresh. We also tried the snickerdoodle and peanut butter cookies, both soft and bursting with flavor. It's no wonder this bakery has been a Long Beach staple for 37 years. You can really taste the love and tradition in their Swedish recipes. Highly recommend!"