CUORE of Switzerland 3121 Longhorn Road, Boulder, CO 80302

"I purchased a pair of Pioneer Utility Bib Shorts with James’ guidance. These shorts were exactly what I was looking for: they’re incredibly comfortable, they are of superlative quality, and I’m in love with having pockets on my bibs. James’ level of passion for cycling and his attention to his customers’ needs are unparalleled. 10/10 would buy from Cuore again. Looking forward to putting in some long gravel rides this summer in comfort and style."

"We ordered CUORE apparel for the team in 2019. After wearing it for 7 months and over 5000 miles, I couldn't be happier. The quality is top notch, it is comfortable, the individual length customization capability made sure every team member got clothing that fit the way they like it. We will be ordering from CUORE again for the 2020 season!"

"Rode my new Cuore Virtue Silver bibs on my ride today. They are great! Very comfortable for the entire ride. I like the longer leg in these bibs than in most other brands."

"The Cuore fit and attention to detail puts their product at the top of my list when shopping for apparel. But that's not the best part. The best part is their customer service. They are very responsive and willing to do what it takes to satisfy their customers. Keep up the good work!!"

"Our custom team clothing is provided by Cuore, it's the best out there. I stopped by the Boulder store to pick up a non-custom Merino Jacket. Great fit, great style, super versatile and so comfortable. The Cuore group was engaging, very helpful."