Sushi Friend 8727 North Central Avenue, Phoenix, AZ 85020

"Seriously, one of, if not the best sushi spots in the Valley. Try the Kiro roll! Its amazing!! Big shout out to the people who work here. They’re so nice and accommodating. We were having a rough day getting our car towed and we put our order in for the following day by accident. They ended up making our order for us even though they were about to close. We were so exhausted from a rough day we just devoured the sushi standing beside our car AND EVEN THEN the staff was incredibly sweet and attentive, checking in on us outside even though they were closed. Seriously, service and food that blew our minds away."

"This is, hands down, the best sushi in town. They source fresh fish and do an excellent job prepping and presenting. The staff (owner plus a few guys) are super friendly and make sure you have what you are looking for. Everything is made fresh right in front of you. Prices are fair for the quality of food. The tiny dining area is fun and cozy, but spartan. There is parking in the rear that gives ample space for parking. They also do a ton of pick up and catering if that's your preference. I highly recommend the chef's plate! It has loads of mouth watering nagiri and some nice rolls. The tuna and salmon are amazing."

"I was in Phoenix to see my son and we wanted Sushi. I saw the reviews and decided “yup, this is the place!” When we pulled up I thought we were at the wrong place. This was one of those “never judge a book by its cover” experiences. The food was awesome! The restaurant is really simple, nothing flashy, just awesome food in a quaint location. The staff is as very friendly and attentive. Next time I go to Phoenix I’ll definitely be eating here again!"

"My sister and I went there today right at opening, drawn in by all the reviews. No idea how they have so many high marks but prepare yourself for paying top dollar and a tip for bland, small rolls and zero service. If you make your customer stand in line to order at a kiosk, like fast food, and have zero service, your prices should reflect that. The estimate on the kiosk for two rolls was that it would be ready in 9 minutes. Over 30 minutes later we still hadn't gotten our order. Meanwhile there are 4 tiny metal tables with 2 metal stools at each to sit at and wait. There was self-serve water and plastic forks and chopsticks against the wall that we had to find for ourselves. And no napkins to be found. Instead they had a roll of paper towels! Seriously?? Then when the food did come out, it was served on flimsy plastic grocery store trays that grocery store sushi comes on. The rolls were thin and even though we each got a torched roll with our orders, we had to drown everything in soy sauce to have any flavor. I've had better looking and better tasting sushi out of a grocery store. And even with lowering the tip manually to only only 15% (the kiosk defaults to 25%!!!) for them to actually not serve us in ANY way (you even get to buss your own table) the total for two rolls and no drink was nearly $40!!! The three people behind the counter didn't engage in any way to help us figure out where to get what we needed and while they were working, they looked unhappy. Do better or drop your prices to what's appropriate for what this is. There are SO many sushi options in the Phoenix area that serve a better product and a better experience for the same money. We encourage you to spend your money there."

"So pleased with our experience here! We celebrated my husband's birthday and since he isn't eating sugar at the moment, the savory sushi cake seemed like the perfect idea for his birthday cake! We ordered online, picked it up and served it at home. Not only was the cake SO pretty, but it tasted phenomenal too! Thank you Sushi Friend for providing a fun and yummy birthday experience for our family!!"