French Jewelry, Inc.

888 Brannan Street, San Francisco, CA 94103

"Serge and Vik are absolutely the best jewelers I’ve ever had the pleasure of working with. My husband and I have been regulars at French Jewelry for years and have purchased many pieces from them. The level of service and kindness shown is unparalleled and every purchase was a great value. I brought a very large stone to them with not much hope of finding a setting that would work and they not only designed the perfect ring, but created a ring that is so stunning that I am complimented on it all the time. They are two very talented jewelers and come with my highest recommendation!"

"Serge and his brother Vicken are incredible craftsmen and they find the highest quality diamonds. I would never go anywhere else to buy diamonds or jewelry, I trust their expertise and knowledge. Give Serge your vision and he will bring it to life and absolutely nail it every single time. From fabulous engagement rings, to beautiful diamond bracelets and earrings, French Jewelry can do it all. They are the only ones I trust … true craftsmanship at its absolute finest. Thank you Serge and Vicken!!!"

"I searched and interviewed a many of jeweler all over the country and not one jeweler had or could get what I had in mind for my fiancé’s, now my wife, engagement ring. I called French Jewelry and began the same process with Serge. Every step of the journey was unlike any other. The information, perspectives, and time Serge offered was more than I could have asked for. His knowledge and attention to detail was definitely that of a knowledgeable and well seasoned jeweler. He crafted such a masterpiece along with the setting of the perfect diamond (also by Serge and French Jewelry). To add to any complexity I was up against an extremely tight deadline for the surprise proposal, but that was no challenge for Serge. I’m forever grateful for what he was able to craft. The experience and outcome will be a memory that will never be forgotten. Thank you French Jewelry Inc and Serge!"

"I love Serge and his jewelry store. He’s amazing and he got everything that money could buy. He was very attentive and listened to what I wanted to buy and never pushed me to buy anything that I didn’t ask. I bought a couple of black diamond rings from him and I love it. If you are looking for a very nice, and gently and great quality jewelry store, come see Serge and his brother. You’ll not be disappointed."

"After searching for a good Jewelrer for a while (I had a good one until Jewelry Center closed), I stumbled on French Jewelry at the Gift Center. I was very pleasantly surprised by the items they had available in the store; however, I normally like custom pieces, so I decided to have Serge help me make some small pieces. I was very happy with the outcome and I've asked Serge to create my engagement ring. Thank you for creating the ring for me. It came out very well. I truly loved the experience. You put in the effort to carry out my vision, to create a very nicely detailed ring and to do it quickly. I'm also very happy with the budget we set and you actually came under budget. Highly recommend this place. Thank you!"