Mitch's Surf Shop North

"What more can I say; buy a board, get a free Red Snapper. That's not their policy but they were cool enough to stoke me on a freshly caught fish that was already scaled to boot! The board is exceeding my expectations and seems to perform better as the oncoming winter adds add'l size to the local breaks."

"I have been trying to hunt down a very particular surfboard for quite some time and never was able to find anything close. I was in San Diego for work and decided to drive up and give Mitch's Shop a look. I prefer shops that specialize in hand shaped boards and Mitch's stocks a bunch of local shapers. Billy at the North shop spent the time to talk to me and helped me pick out a Michael Miller. The next day I rode the board on some thigh high waves and it lived up to my expectations. I'm looking forward to riding it in some size, a big open face and eventually some tubes because I can tell that this board is going to light up. Thank you to Billy for hooking me up with 'the board'."

"Knowledgeable and friendly, Justin took the time to speak with me about fins and local spots."

"This is my favorite local surf shop! The hospitality and genuine love to spread the stoke is what I dig the most! I called like 30 min before shop closed and asked to see 2 boards. They had the ability to turn me away but they didn't! Loraine invited me down. I showed up right at close. Man I hate that feeling! Being the guy that shows up at close, they weren't even phased by it. I met Loraine and Justin when I entered. Justin was awesome! He got the boards laid out for me and allowed me to chose. He answered my few questions and gave some great advice on accessories. The shop was laid out really nice and there were a variety of accessories to choose from. I chose the Takayama In the Pink retro color over the red because of the dimensions. Justin guided me through getting everything I needed from extra side fins, board bag, car rack pads, tie downs and of course basecoat and wax! It prob took about 15 min for me to get in and out that's because of the awesome teamwork and hospitality they provide. I would recommend them to anyone to visit and shop local. It's an amazing small family business! Thank you so much for your hospitality and awesome vibe! Matt"

"Great people work here. Came in for a daily board rental Billy and Loraine helped me out. So nice and great customer service. No hassle daily rental and great rate. Super accommodating and will definitely be back. 10 / 10 would recommend to a friend."