River Valley Auto Sales E7341 County Road Y, Viroqua, WI 54665

"Only place I'll take my Tacoma if I have a choice. They're booked pretty far out."

"We were looking for a specific vehicle and all the big dealerships couldn't get it. The River Valley group had one on their lot. Their customer service was exceptional and the transaction was effortless. If you're looking for a low mileage vehicle at a fair price with great customer service, I highly recommend this dealership. If they don't have it, chances are they can get it."

"We had to have some work done on our truck, but it was almost hunting season and we really needed it by the weekend. Joey worked with us to get it done during the week in spite of parts shortages, and called right at 5 on the Friday before hunting and had it done. They have always provided excellent service and treated us like family. Small town service and always with a smile!!"

"What an amazing small business! They care about their customers and take care of them from start to finish! Best place to go for all your car or truck needs! If you’re looking for professional workers, people who treat you like family and truly care when you walk in the door, River Valley is the place to go! You will not be disappointed!"

"Love this place for the prices and quick service that I have come to expect from them. I have gone through them the last two times I put tires on my truck and they had the best prices compared to any other place in a 50 mile radius by like $50-100. Their oil change prices are great too. Used to have so many oil changes paid and then you got one free. Not sure if they still do it as I usually go to my Ram dealer because I have a service agreement with them. I would recommend them if you need anything done with your vehicle."