First Command

First Command, located at One Perimeter Park South in Birmingham, Alabama, is a bank, finance, and insurance agency specializing in providing financial guidance to military personnel, veterans, and their families. With a focus on coaching military families to become financially disciplined and confident, First Command offers support from the start of a military career to retirement and beyond. Recognized as a Military Friendly® Brand, First Command offers services for active duty military and their immediate family members.

The institution offers a detailed Permanent Change of Station Resource Center to assist with financial questions related to military moving. They are currently seeking talented individuals with military experience or connections to become Financial Advisors in various locations, including their Home Office in Fort Worth, Texas. First Command supports causes important to military families and partners with organizations that contribute to their well-being, financially and otherwise.

Securities offered through First Command Financial Services are not FDIC insured, have no bank guarantee, and may lose value. The First Command Educational Foundation, a separate public charity, is not affiliated with First Command Financial Services. In the United Kingdom, investment and insurance products and services are offered through First Command Europe Ltd, a subsidiary of First Command Financial Services authorized and regulated by the Financial Conduct Authority.

Sentient Decision Science was commissioned by First Command to compile the Financial Behaviors Index®, showcasing their commitment to using behavioral science and consumer psychology to advance financial services.