About Us

It's Fashion is a clothing store located at 1324 East Highland Avenue in Selma, Alabama, United States. At It's Fashion, you can find the latest trends in fashion at affordable prices. With a wide selection of clothing and accessories for men, women, and children, It's Fashion is your one-stop shop for all your fashion needs. You can also make purchases and payments with your Cato credit card at any It's Fashion or It's Fashion Metro store location. Returns are accepted within 30 days of in-store purchase with original tags attached and in new, unworn condition. Visit your nearest It's Fashion store today and update your wardrobe with the latest styles!
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Hours open
Monday:
10:00 AM - 7:00 PM
Tuesday:
10:00 AM - 7:00 PM
Wednesday:
10:00 AM - 7:00 PM
Thursday:
10:00 AM - 7:00 PM
Friday:
10:00 AM - 7:00 PM
Saturday:
10:00 AM - 7:00 PM
Sunday:
1:00 PM - 6:00 PM
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Photos
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Contact Us
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Reviews
"Great Customer Service! Clean store! The clothing line is so much better now. Great selections!"
"Our first visit to this place. And I was extremely NOT impressed.. first off we walk in and are told we have to have masks? Even tho its personal choice now we obliged and put on our masks just to see the manger had her mask below her chin the entire time we were in there... ok so I picked out a few items to try on and go to the front to try them on and ALL the fitting rooms are STILL TEMPORARY CLOSED... after losing weight im not buying anything unless I can try them on ... so I went to the counter and politely said I picked these out to try them on but seeing that your fitting rooms are closed what would you like me to do with these .... very rudly the manger said you can just leave them here... she was not polite about it at all ... mind you can go to catos, belks, walmart... anywhere and use the fitting rooms now...but oh well they lost out on a 500.00 sale ...I'll take my clothes buying elsewhere where people aren't rude ... we spent 200.00 at belks ... they are ALWAYS nice and polite there..."
"Vera is simply outstanding truly an amazing woman!!"
"This store makes me feel like im on the red carpet I am a full figured diva and it feels awesome to find NYC & LA fashions to fit my curvy body"
"Trendy clothes at cheap prices. They don't carry name brands but their clothes hold up decent to be as cheap as they are. I shop here all the time!"
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