Shinola Outlet 4764 Baldwin Road, Auburn Hills, MI 48326

"I had a great experience with the Shinola Outlet at Great Lakes Crossing. I had two separate sales associates assist me, Sam helped over the phone and was able to text details on watches they had in stock similar to what I was looking for. After knowing what they had in stock, I made a trip to the store to make my purchase. They had a wide variety of watches and bands in stock, and the in-store associate was super helpful."

"I have admired this brand since the first Detroit store opened. If you’re into watches but don’t want to spend the money on a TAG, Breitling, Patek Philippe or any of the other top brands, Shinola doesn’t disappoint. That does not make them cheap. They range from $500-$2,000 broadly. This outlet store makes them a bit more affordable. And there’s almost always a sale for last year’s models and discontinued stock. You can also buy a limited selection of the current fashions in store, or they can ship to you as well. Right now there is a store wide 30-40% off sale (excluding the “flagship”/current models). Perfect for last minute meaningful gifts. They monogram in store, and sell a wide variety of watch bands, along with a limited selection of handbags, journals, and accessories. What sets them apart from standard outlet offerings? Knowledgeable, well-trained employees, and old-school customer service that you rarely see anymore. They definitely go the extra mile."

"I needed a watch resized and even though they had 1 more of the compatible bracelet in stock, they gave me the link from it at no charge which was really cool. The two leather straps I bought are amazing. Will definitely be back since the staff was so friendly and knowledgeable."

"I received the best customer service experience ever from Roland while searching for and purchasing my first Shinola watch. I live in North Carolina so the whole process took place in the phone and via email. I was looking for a very specific model that was sold out and out of stock online and in store. But Roland found me the last one. It was at another store in their character program. He had it moved to his store, took pictures for me, kept in constant contact with me, never rushed me to but or make a decision. He even put the watch on hold for me so I could think about it for a couple of days before deciding if I wanted to purchase the watch. Yesterday my watch arrived and it is even more amazing in person than in pictures. It arrived in a stunning box with a handwritten note from Roland. I am extremely impressed with Roland's level of professionalism."

"If you are looking for a fantastic Shinola experience that will save you hundreds, please visit this outlet location. I was warmly welcomed and assisted throughout the entire process. The men's watches start at $200 and women's watches start at $150. There are about 5 styles of each at this price. The associate on the phone was even nice enough to text me a picture of the styles before I made the hour and a half drive. It's a wonderful value and they have an array of classic designs to choose from. All purchases at the outlet come with the Shinola lifetime warranty as well. They even offer free gift wrapping! My boyfriend was in complete denial that I had only spent $200 on his birthday watch. I had to show him the receipt for him to believe me! You get a 30 day return policy (you can return at ANY of the Shinola locations, not just the outlet) and a 90 day exchange policy. There is absolutely no way I would suggest spending $550+ when someone can get one here 50-60% off."