Serra Traverse City

"I had the pleasure of working with Rachel in the service department and she was great! She was professional, helpful, personable and overall did a wonderful job getting my warranty work done fast! Highly recommend her!"

"Working with Serra to purchase our vehicles was an enjoyable and no-pressure experience. We can't praise Dan Axtell enough for his tireless efforts and patience throughout the entire car-buying process. His dedication to ensuring we found the perfect vehicle for us, coupled with an almost unhuman level of patience, truly set Dan apart. A fantastic experience overall. We highly recommend working with Dan."

"PSA to anyone looking for used cars. We went to Serra of Traverse City. We thought they were one of the best dealerships and have been customers of theirs for years. No longer can we in good conscious recommend or refer them to anyone else for cars or services. We have found out from their managers that the used cars are not even looked at before you test drive. They do a quick drive and if it sounds okay they wash and put them out on the lot. This means that you can be test driving a car that’s not even safe to drive, completely unroadworthy. Always always get it inspected because at the end of the day they do not care. They do not care if they even endanger their customers or community by putting unsafe cars on the road. If you want expensive lawn ornaments shop at Serra! Pics of what they’re selling for thousands of dollars. We made a mistake by being trusting of the dealership and helped a friend get a car feeling like we did the right thing to only discover we completely misguided her by taking her here. Please let our costly mistake be a free life lesson to you. Please be careful with driving these cars that no one cares to check if they’re safe and please do not let your hard earned money be wasted. You deserve better."

"Matthew was Super easy and pleasant! He made everything very convenient for me during a hectic time and was super helpful and kind!! For our future needs we will be back! My son is ecstatic with his new truck!"

"When I first bought a car from Matt I thought it was just gonna be like any other buying experience, but a year later a couple of cars for my self plus a plethora of other vehicles we’ve purchased with him, I’ve found myself a friend, not a salesperson. Matt is an all around awesome guy to work with and he’s even better to talk to while waiting for everything to be processed, but he also calls and we talk for a while about life; often not about cars. Matt makes the car buying process fun and easy, as fun and easy as such a big purchase could be. If I could leave 100 stars for my man I would. I send everyone I know his way, I don’t have a single bad experience with Matt or any of the Serra team."