Ultra Pool Cleaning

"Do not use this company. If you do, ask your tech for his or her credentials, no one is licensed . Poor workmanship, failed to do what we paid for, left electrical exposed, missed scheduled cleaning days, my pool was green more than it was clear. In my opinion it's easier to have integrity then be shady."

"It's always better to underpromise and overdeliver and understand that the words you say carry weight ... but only if followed by actions. Chris Smith reached out to me after I had reached out to The Water Club of America to set up weekly maintenance and leak detection. This was a company I was familiar with, so when Chris texted me out of the blue stating he was from "Ultra Pool Cleaning", I had no idea who he was. Was he representing the Water Club? Did they farm this work out to Chris? It was unclear to me. In the age of "splash and dash", I wanted to choose my pool maintenance company carefully and by reputation. That's why I went with the Water Club - based on reputation and past service experience. Chris Smith and his lack of follow-through and overpromising is not what I expected and not what I wanted. Did Chris realize his image was reflecting on the Water Club? Did the Water Club know? Probably not. Chris reached out to me, told me "how important the customer is to him" (self-described as a serial entrepreneur with his hands in a lot of pots) and assured me that he would take care of my pool. We scheduled a free consult for the next day. Honestly, a free consult was not expected - I would have gladly paid for his service. I expected to. Most customers would take reliability over gimmicks and business-speak. Just show up. If Chris' word meant anything, he would have arrived on a Saturday afternoon as we planned for the day before. If Chris' word meant anything, he would have confirmed and kept his promise and added me to his schedule as he mentioned he was going to do the night before. If Chris' word meant anything he would have answered a text sent mid-morning to nail down that afternoon time (since I didn't hear from him the night before as he promised). If Chris' word meant anything he would have actually showed up. Chris owes an apology to the next person he stands up in whatever business venture that brings him to. Chris needs to learn a hard business lesson. Word is king. Finish what you start, focus on the customer and show that you ACTUALLY care for the customer through your actions. Chris has a spiffy website for this business and does a bunch more pool equipment e-commerce sites. What's he doing trying to add weekly pool maintenance to such a list? Focus! My initial impression: avoid Ultra Pool Cleaning, avoid the gimmicks and tiers promised on the website and look for a company that shows a solid reputation, offers a simple plan and keeps their word. Also look for legitimate reviews and be wary of anyone who calls themselves the "No. 1 pool company in Sarasota" without a history to match. Lastly, don't be taken by fake reviews and someone who doesn't have the wherewithal to at least mask their name in case someone actually interacts with them and learns that said reviews are actually from themselves. There is no honor in a lack of transparency and not being a man of your word. Legitimate reviews please."