Ulta Beauty 7300 North Point Parkway, Alpharetta, GA 30022

"Today I ran into the Ulta store in Alpharetta, GA #1308, and I needed to find a last minute Valentine’s Day gift for my husband. Zena immediately walked over to assist me and suggested a Gucci Guilty fragrance gift set, which I loved!!! When I got to the counter Mimi greeted me with a smile and several compliments and Austin happily assisted in grabbing me a Gucci gift bag for my purchase. The energy in this store is so welcoming and it makes me want to continue to do business with this company… not that I needed another reason to come to Ulta! Thank you for such a great experience!!! Great customer is truly a blessing and this team will win every time!!"

"I have been to this location at least 10 times and every time I go the cashiers act differently when I approach the counter. They go from being full of cheer when whites approach to pay for products, to being quiet and rude when other ethnicities approach to pay. I gave them 10 separate shopping experiences to fix it but they continue to do it. I never had this experience at Sephora or other Ulta locations. Won't be returning to this location. Whatever experience you have as a cashier, you must remember that each person you interact with is a new person."

"I am not a person who used make up stuff and I haven’t had any reason to be until my daughter had a dance with her dad coming up I was concerned about what to do. I have heard of these types of stores and thought maybe it might be helpful, but I was nervous and wasn’t sure what to expect. I walked in and explained what I needed and everyone was so nice and helpful. Nancy did a phenomenal job creating the perfect look for my daughter and it was just so amazing. Everyone was so warm and encouraging and just so nice. They made my daughter feel so special and were so sweet with her and Nancy did a perfect job of just right and the whole experience is making me tear up all over again just trying to write this. If you are reading this and are trying to figure out some of the fancying up stuff and are feeling overwhelmed, there is a whole store of folks that are so sweet, helpful, and supportive. There’s that saying “it takes a village to raise a child” and this was one of the most sparkling moments of a group of strangers taking us in to make my daughter’s night (and her dad’s and mine). Thank you so much to the whole store and an extra special thank you to Nancy. We are customers for life! I walked out with a bag of stuff for skincare that is feeling amazing beyond the amazingness that happened yesterday as well! A great store, great employees, great products!"

"I have never had an updo before but I needed to have my hair out of my eyes in order to perform on a piano. Lydia was gentle and meticulous. I had lots of compliments on my hair. I slept in it to be able to keep another day or two. It's in great shape this AM."

"I bought a shampoo here and got the wrong kind (strengthening instead of silkening, bottles look identical) and went to exchange/return. I had my receipt. This is an important fact. They REFUSED to conduct my exchange if I didn’t give them my name, phone number, and email! I told them I have my receipt and original payment card right here, why do I need an account with you, this isn’t Costco. Extremely frustrating. No other store of any industry has ever asked for personal details when I have my receipt in hand. I’m not handing out my private information to companies; they say it’s safe until the next data breach. Plus this was my first (and last) time at Ulta why would I want or need an account. Even worse I contacted Ulta customer service chat, they said “we understand Your concerns with how this was handled. What is your phone number” ! Read the room! Then I contacted them via email and they said they were disturbed to hear about this, then proceeded to ask for my full whole name, number, and email! Even after I told them I do NOT have an Ulta account! This company is obsessed with getting people’s info! Finally they said someone from Store Experience would be in touch directly but I never got a reply. This is not necessary or acceptable to require so much info from people to do a return, or even talk to customer service! It’s so much harder than it has to be. I don’t want my shampoo with a side of data farming. Never again"