The Standard Grooming Co. 96 Knickerbocker Avenue, Brooklyn, NY 11237

"I’ve watched them all work while getting my cut in the chair and they all possess phenomenal craftsmanship, the interior of the shop is super unique, and I love that this shop is also a brand — shows that they mean business! I get my haircut with barber Vince due to my availability being aligned with his at one point and he always got me right. I’m a fan of the in-shop merch and ease of checkout! Definitely gonna’ be a lifetime customer."

"We deserve a barber experience like this! For years we’ve gotten used to mediocre haircuts and lackluster barber shop experiences. The Standard Grooming Co. has taken us to the next level! They are giving us a full on EXPERIENCE! From the beautiful mural outside on the building, the waiting area, and the shop! They are truly the STANDARD! This is the shop for DREAMERS AND GAME CHANGERS! My barber AUTUMN, is the kind of barber I’ve been looking for in my time in NYC! Professional, pays attention to detail, and is a brilliant conversationalist as well! I left out of Autumn’s chair feeling like I’VE ARRIVED! Lol"

"I don't usually write reviews but I felt compelled to do so considering the consistency of service I've been receiving at this establishment. I've been coming to Standard Grooming for some time now with my 14-year old nephew for his regular hair cuts with Vince, one of a team of 3 master groomers. First and foremost, I'm consistently impressed with how professional they are (you make an appointment and your time is respected, they seamlessly handle the flow of their clients, etc.) The salon is also never packed with a bunch of people like many barber-shops and salons I've been to before, which is especially appreciated during this pandemic. Most importantly, Vince ALWAYS gives my nephew an amazing service! His cuts are always so top-notch, and ever since I started bringing my nephew here to Vince, he's made it *very* clear that he doesn't want to go to any other barber shop! :) I was happy to hear this considering impressing a 14-year old is not always easy! Other notable features are an amazing, friendly, and CLEAN atmosphere. They have a phenomenal playlist going every time I come in so the music/vibes are always right! And not to mention...the shop is filled with beautiful, well curated art AND smells AMAZING. I can't stress enough that Standard Grooming lives up to their name and they've raised the bar with regards to what it means to be a men's grooming salon. I highly recommend them!"

"My son has gotten his hair cut here for about 7 months and the experience has been awesome. The staff is super professional and the waiting area is relaxing- with great music, coffee/water/tea station and a nice book collection for the wait. Speaking of wait, I’ve never had to wait to be seen at our appointed time. If we booked 5pm, we’re seen no later than 5:01. While the prices are higher than your normal neighborhood shop, you’re paying for respect of your time, sanitary service and an overall high level grooming experience. Oh! And they have a charging station conveniently located next to a MASSIVE bowl of treats lol."