I LOVE JEWELRY 604 Parkway, Gatlinburg, TN 37738

"The first time I visited here, I liked this shop. The prices are very inexpensive and the items are beautiful. Compared to other shops, this shop is the cheapest and has a large selection of earrings, necklaces, glasses, hats, and many more. The owner of the shop was very kind and friendly and gave me a wool hat as a New Year's gift. Thank you very much. Next time I'll stop by to support you again. I wish you good sales. Good luck."

"This was truly the most heartbreaking experience I have ever been through. My family and I were having an amazing vacation, and the store owner ruined it. We were shopping around and looking at sunglasses. He then proceeded to come over to us and accuse us for leaving sunglasses on the table when we did not. He even threatened to check the cameras and we said he could because we knew we did not do anything wrong. We were taught to put things back where we got them from and always did that. He then kicked us out of the store for no reason and told us to never come back. I am so disappointed and heartbroken by this man’s behavior. My mood was ruined and I will never recommend this store to anyone."

"Absolutely worth 0 stars and I am sure they have worked hard to earn this medal of shame. The short tempered store owner or store employee needs to learn how to speak with their customers. Customers come in to give you business and they don’t need your anger wrapped shouting. This is what we witnessed happen to a customer when we were in this shop. We immediately left."

"My recent visit to this store left me utterly disappointed and disturbed. The atmosphere took a toxic turn when the store owner erupted into a tirade, yelling at all customers over a trivial matter. What was initially a routine shopping trip quickly transformed into an uncomfortable ordeal. Adding to the distress, I, along with my group, were unjustly singled out and kicked out of the store for an incident we had no involvement in. The store owner's actions seemed to carry unsettling racist undertones, as our expulsion appeared to be based on assumptions rather than any actual wrongdoing. The entire experience was not only humiliating but also raised serious concerns about the store's commitment to fair and equitable treatment. I left with a heavy heart, vowing never to support a business that condones such behavior. It's disheartening to witness discrimination in any form, and I hope the store reevaluates its policies to ensure a welcoming and inclusive environment for all customers."

"DO NOT buy the Pokémon booster packs, I thought I had found a great deal on some older packs. I'm glad I didn't go and buy them out of stock, I wasted $75 on 10 packs just to find out EVERY SINGLE PACK, was resealed with obviously fake cards."