Reamir Barber Shop 303 Columbus Avenue, Manhattan, New York 10023

"Ilya and Steve are great very unique spot. Its clean and reasonable prices for area."

"Just don't go. He didn't cut as I asked after having shown 2 pics! And charged more than listed on the website. Poor quality!"

"Solid barber shop. No frills, classic ambiance, great cuts!"

"Been coming here for several years and always had a great experience. I see Dimitri in particular and really like the job he does. Very good scissor cut and excellent straight razor shave. The attention to detail for shaves is especially on point. Would definitely recommend and ask for Dimitri if you stop in."

"TLDR: Nearly all of the 5 star reviews are fake and the youngest "barber" gave me a bowl cut using snot covered hands and paid no attention to what he was doing. The younger employee who works here gave me the worst haircut of my life this past week right before a final-round job interview in which I met the team I'd be working with should I receive an offer. When I walked in, this employee was the only one who was free, and it was obvious that he really didn't want to cut hair that day. He asked me what I wanted and I told him "longer on the top, shorter on the sides, but not too short. I also part my hair here," pointing to my natural part." I've always parted my hair on the right side of my head which is very obvious once my hair's grown long enough to basically hide my ears, falling down almost to my nose in the front, and have provided two photos from before the haircut for reference (the one with me in a coat is from a couple months ago, and the one in which I've grown a slight beard is from about a week ago, May 1). He proceeded to cut my hair as if he were trimming hedges after a multi-day coke binge. What I mean by this is: he snorted loudly to suck phlegm into the back of his throat from his sinuses every 30 seconds, left the building at one point to spit it onto the sidewalk, came back inside to blow his nose and keep cutting my hair without even washing his hands or using sanitizer. He raced through each step in the hair cutting process without paying attention to what he was doing, or how it looked after each step (I had to remind him to level my sideburns, for example), instead he chopped away, bumped his hands into my face accidentally, and pulled the comb THROUGH the knots in my hair, which hurt... In the end, once he dried my hair and reshaped it, I wasn't dissatisfied with what I saw in the mirror enough to risk being late to my interview. Once I got home after the interview, I showered, dried my hair slightly, got dressed and looked in the mirror to finish styling my hair and... WAIT.... did he give me a F****** BOWL CUT?? Not only that, but in an attempt to cut around my ear, he left about a half inch gap from my ear all the way around it, and ONLY ON ONE SIDE (you'll notice the difference in my photos). I thought to myself, "there's absolutely no way it got good reviews. Am I thinking of the right place?" I confirmed that, yes, I remember choosing to go to this place because it had a high rating and was the only establishment on the UWS which didnt cost my firstborn for a haircut. Hmm.... how is that possible? I clicked on the reviews tab, sorted by rating (high to low), and started reading. Almost immediately, I noticed that almost all of the 5 star reviews were from accounts which: use profile pictures that don't show a face or are otherwise generic stock images, have written at most 1 other review, and have made their reviews private so they're hidden from their profile page. I then noticed that these fake 5 star reviews are being written in batches, every several months (next to each review, Google tells you how long ago it was posted), and use nearly identical tone, vocabulary, and grammar in each. It isn't until you get down to the 1 star reviews that you start seeing reviews from Local Guides and accounts with real profile photos/public reviews. It's unfortunate you've had to stoop this low for your business to survive, but don't worry. If you're consistent, you won't be cutting hair at that location much longer."